Amanda Lulewicz

About

- Results-driven growth marketing leader with 10+ years of experience, overseeing mobile gaming, e-commerce, and lifestyle apps with $1B+ lifetime revenue - Proven success leading cross-functional teams and scaling growth across mobile games and consumer brands, from startups to global companies (Ex Sr Dir @EA) - Founding member of a women-led mobile gaming studio; recognized thought leader and public speaker in growth and marketing

Experience

• Vice President of Growth · Muus Collective03-01-2025 –

  Led growth for Muus Collective; launched the first mobile fashion game and GTM strategy in collaboration with REVOLVE, delivering over 10M impressions. Directed cross-functional strategy across product, engineering, content, and data analytics to scale engagement, retention, and monetization. Piloted integration with REVOLVE's loyalty program, driving a 50% lift in revenue. Owned and optimized marketing budget; set KPIs and implemented a full mar-tech stack to optimize campaigns and profitability.

• Head of Marketing · Muus Collective06-01-2022 – 03-01-2025

  Founding member of the entertainment studio; led marketing vision, strategy, and execution for BELLEMINT and related products. Oversaw contractors and agencies to deliver full-stack go-to-market across performance marketing, creative development, social media, community management, lifecycle marketing, ASO, ad monetization, and influencer marketing. Developed corporate positioning and brand presence across fashion, gaming, and e-commerce communities; built and managed a marketing team.

• Senior Director, Product Marketing - Casual Studios Group · Electronic Arts (EA)06-01-2021 – 06-01-2022

  Spearheaded strategic direction and marketing results for EA Mobile's casual studio. Led marketing across top growth products, managed creative development, and built a cross-functional team spanning product marketing, user acquisition, lifecycle/CRM, influencer marketing, ASO, live events, social media, and community management. Set and tracked KPIs including top-of-funnel growth, engagement, retention, and re-engagement; partnered with data science, analytics, and revenue teams to optimize campaigns.

• Director, Marketing · Glu Mobile05-01-2017 – 06-01-2021

  Led marketing for two top-grossing titles during rapid growth; contributed to Glu's acquisition by EA for $2.4B. Drove GTM for Covet Fashion, contributing to the title's $83M revenue in 2020. Launched and grew lifecycle marketing/CRM (Braze), boosting engagement, retention, and re-engagement via email, push, in-app messaging, and analytics. Created and launched the 'Threading Change' grant program to support BIPOC creators; fostered cross-functional collaboration for monetization and retention.

• Senior Manager, Product Marketing & Partnerships · Glu Mobile05-01-2015 – 05-01-2017

  Initiated and executed strategic marketing partnerships (CFDA, fashion brands); led go-to-market initiatives for partnerships; drove revenue and engagement through co-branded activities.

• Fashion Brand Manager · Glu Mobile01-01-2014 – 05-01-2015

  Led business development and onboarding of fashion brands to Covet Fashion; strategized partnerships and on-platform promotions; contributed to growth in brand portfolio.

• Senior Account Manager · HL Group05-01-2013 – 11-01-2013

  Managed client campaigns; supported PR and event programs.

• Account Executive · The Eighth Floor05-01-2012 – 05-01-2013

  Handled client communications and campaigns; contributed to event and PR initiatives.

• Junior Account Executive · Cristiano Magni Public Relations06-01-2010 – 05-01-2012

  Supported PR campaigns; assisted in media outreach and event coordination.

Education

• Kellogg Executive EducationExecutive Scholar, Chief Marketing Officer Program
• University of Wisconsin-MilwaukeeMA, Communication
• University of Wisconsin-MilwaukeeBA, Communication

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