Mike Markin

About

I help founders turn games, music and online businesses into loyal customers, players, and fans. With over 20 years of experience leading bilingual teams across the US and Latin America, I have successfully driven 90 million+ mobile downloads for titles like The Sandbox, Snoopy, Garfield, and Goosebumps, and generated $4.6 billion+ in revenue across 20+ PC titles including Baldur’s Gate, Fallout, Guild Wars, and Lineage 2. My expertise includes positioning and launch planning, acquisition, retention, and expansion strategies, as well as tracking and providing clear, simple reporting.

Experience

• Founder & Growth Consultant · Fluidcore Media, Inc.08-01-2023 –

  Small businesses: Build and improve marketing funnels (site, lead capture, email) and connect sites to major platforms to measure what converts visits into sales or bookings. Games: Support PC, mobile and blockchain game teams in acquisition, engagement and retention from launch planning to store pages and ongoing campaigns. Music: Support artists and catalogs with distribution, growth of streams and campaign planning, including delivery to DSPs, metadata, royalties and organic/pay content. Fractional CMO support: Act as part-time marketing lead, set objectives and priorities, and keep work moving with clear deadlines. Reporting and focus: Turn objectives into a concise plan with a few KPIs so the team knows what’s working and what to adjust.

• Managing Director · Digit Marketing02-01-2009 – 08-01-2023

  Supported The Sandbox Web3 launch with video, creators and performance campaigns contributing to 1M+ registrations and early community growth. Helped drive 90M+ mobile downloads across titles like The Sandbox, The Sandbox Evolution, Snoopy, Garfield and Goosebumps via user acquisition and app store optimization as part of cross-functional teams. Advised leaders on positioning, launch plans, budgeting and channel mix; built remote teams in media, creative and analytics with clear reporting.

• General Manager · Arabian Nights01-01-2006 – 01-01-2007

  Managed staff, daily operations, and local marketing to improve guest experiences and increase repeat visits. Prepared the business for sale and sold the concept in 2007. Gained firsthand experience running a small business in LATAM, including vendors, staff and local regulations.

• Sr. Brand Manager · Webzen01-01-2005 – 01-01-2006

  Conducted market research and competitive analysis to refine positioning and key messages for U.S. players. Coordinated with Korea HQ to align global and regional plans and adapt creatives and channels for North America. Shared insights about players and markets to help leadership anticipate regional performance.

• Product Marketing Manager · NCSoft01-01-2004 – 01-01-2005

  Contributed to launch plans and campaigns for Lineage II, helping exceed internal expectations for early subscribers and engagement. Supported the 2005 launch of Guild Wars with online marketing, retail programs, PR and events for players. Worked with Korea HQ and regional teams to keep timing, messaging and programs aligned.

• Independent Marketing Consultant · Markin Communications01-01-2001 – 01-01-2009

  Planifiqué y ejecuté campañas en búsqueda, SEO, contenido, email, afiliados y promociones para Agora Publishing, PC Mall, Yum! Brands, Interactive Gaming Systems y otros. Trabajé con equipos de clientes para lanzar o mejorar sitios web y landing pages con objetivos claros: más leads, más ventas o consultas mejor calificadas. Informé resultados en un lenguaje sencillo y conecté la actividad con ingresos y pipeline para generar proyectos recurrentes y referencias.

• Marketing Director · Signal Interactive01-01-1998 – 01-01-2001

  Advisored Fortune 1000 clients on early web strategy and online lead generation. Collaborated with the executive team on pitches that helped win and grow key accounts. Led cross-functional project teams and supported forecasting as the agency grew.

• Product Marketing Manager · Interplay Entertainment Corp.01-01-1996 – 01-01-1998

  Supported launches of Fallout, Fallout 2, Baldur’s Gate and Planescape: Torment, contributing to long-term franchise value. Led compilations like The Forgotten Realms Archives and The Ultimate RPG Archives, creating a new revenue stream from catalog titles. Managed retail, PR and community programs for a portfolio of 13 PC titles.

• Product Marketing Manager · Novalogic01-01-1995 – 01-01-1996

  Supported the launch of F-22 Lightning II, which became the company’s fastest-selling title at release. Managed campaigns across multiple titles in coordination with sales and PR. Built relationships with gaming media through previews, tours and live demos.

• Account Executive · Austin Knight International01-01-1991 – 01-01-1995

  Supported Fortune 500 clients such as Warner Bros. and Hughes Electronics with coordinated campaigns across print, outdoor and radio. Helped expand the agency’s presence in freight transportation through targeted campaigns and initiatives. Delivered complex, time-sensitive projects by coordinating client needs, creative timelines and media plans.

Education

• University of Southern CaliforniaBA, Communications

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