Alexander L.

About

An accomplished Growth & Product Marketing Leader with extensive experience in strategy, go-to-market execution, and revenue impact across SaaS, tech, and agency environments. Highly skilled in leading cross-functional teams to drive growth and innovation.

Experience

• Head of Product & Growth Marketing · MFC Games09-01-2024 – 05-01-2025

  • Led a 15-person cross-functional team (product, ads, analytics, engineering) to drive growth strategies across multiple digital platforms. • Led growth marketing and full-funnel strategy for two mobile platforms, achieving a 300% lift in user acquisition and reducing CAC by 15% through channel mix optimization, audience segmentation, and lifecycle automation. • Improved week 1 retention by 25% through lifecycle strategy updates, including behavioural segmentation, onboarding optimization, and targeted drip campaigns. • Monitored marketing ROI weekly, implementing strategic adjustments to improve campaign effectiveness by 40%, utilizing analytics and ad machine learning insights.

• Account Director · Popcorn11-01-2021 – 08-01-2024

  • Directed strategy and growth for a 1.5M+ USD P&L across diverse client portfolios, consistently delivering strong campaign performance and driving account expansion. • Managed and coached an 8-person account team and six external vendors; led recruitment, onboarding, regular performance reviews, and vendor management to support quality execution and team development. • Oversaw marketing budgets across B2C/SME B2B clients, executing full-funnel strategies with a focus on paid media, SEO, and social media lead generation to drive pipeline growth by 20%.

• Growth & Product Marketing Lead · Occam07-01-2018 – 10-01-2021

  • Educated and influenced senior stakeholders, including C-suite executives, to drive decision-making and secure 10+ client consulting engagements. • Designed and implemented user acquisition and lifecycle strategies for AI, healthtech, venture capital, and SaaS startups, demonstrating both strategic planning and tactical execution capabilities. • Improved Stellares.AI month-on-month user growth by 50% and lead quality by 130% through targeted growth initiatives and data-driven optimizations. • Delivered ASO refreshes, customer relationship management (CRM) flows, and onboarding optimizations based on in-depth user behaviour data analysis to increase engagement and retention.

• Founder and Host · Fullstack Marketing Ninja2018-01-01 – 2020-12-01

  Fullstack Marketing Ninja is a podcast dedicated to keeping marketers and business professionals at the top of their game. This includes best practices and bleeding-edge tactics used by the best marketers across Asia and beyond. We focus on actionable insights – information marketers can learn and use in their lives to produce results right away, regardless of vertical or level. Listen to the latest episodes at fullstackmarketing.ninja, Spotify or on Google Podcasts.

• Head of Marketing, PR & Partnerships · Lamplight Analytics02-01-2015 – 03-01-2017

  • Built venture-backed SaaS analytics startup marketing channels and revenue from 0-1, leading to the company’s first 150K USD in initial ARR revenue traction within four months. • Forged strategic partnerships, expanding market reach and driving a 25% increase in lead generation. • Collaborated with product and engineering teams to translate highly technical features into business-focused benefits for diverse customer segments.

• Regional Marketing Manager, Southeast Asia · Lalamove06-01-2017 – 07-01-2018

  • Launched localized, integrated marketing campaigns across Southeast Asia, executing comprehensive online and offline strategies including out-of-home (e.g., direct mail, print, radio), podcast, and influencer collaborations to scale brand footprint and drive user acquisition. • Drove significant regional revenue growth, increasing 3x to 30M USD in 12 months through effective market entry strategies and GTM initiatives. • Implemented conversion rate optimization strategy across acquisition and activation funnels; increased download-to-signup CVR by 122%. • Managed in-market teams across five countries and coordinated marketing alignment with global HQ.

• Digital Marketing & PR · Eighty20 Marketing Agency10-01-2013 – 06-01-2017

  Clients: Brand USA, Bank of East Asia, Gravitas, Purecomm, Bolei Digital • Developed brand, PR and communication plans, calendars and roadmaps for clients. • Helped clients implement and execute on growth tactics and strategies to achieve target KPIs. • Conducted market research and created strategic product communication and go-to-market plans.

• Senior Account Executive · Ogilvy12-01-2012 – 11-01-2014

  Clients: IBM Global, Lenovo, American Express, Nestlé • Managed F500 client relationships and annual budgets of 5M USD. • Coordinated product, media and vendor teams to produce time-sensitive global advertising campaigns. • Produced award-winning creative and copy across outdoor, email, social, website and mobile.

Education

• ReforgeGrowth & Product Marketing
• UBC Sauder School of BusinessMaster of Management
• Harvard UniversityExchange, International Marketing
• National Taiwan Normal University

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