Amanda Sophie B.

About

I’m a digital marketing student with over 6 years of experience in social media content creation and UX design. I enjoy helping brands grow through good storytelling, thoughtful strategy, and genuine community building. My work focuses on combining creativity, empathy, and data to create ideas that connect with people.

Experience

• Content Creator · Self Employed2019-01-01 –

  Built and managed communities of 70k+ followers on TikTok and 26k+ subscribers on YouTube, generating millions of organic views across content. Created, edited, and published video content tailored to different platforms and audiences, achieving engagement rates above industry averages. Collaborated with brands for sponsored content. Applied SEO and analytics to optimize reach, while experimenting with storytelling formats that resonated with Gen Z and millennial audiences. Developed skills in content strategy, social media growth, video production, and community management.

• Social Media Marketing · Puzzle2024-02-01 – 2024-06-01

  Helped grow Puzzle’s Pinterest presence from 0 to over 50k monthly viewers through consistent, data-driven content. Contributed to improvements on the company’s Shopify website by adjusting CSS for a more user-friendly experience. Assisted in content ideation and creation, aligning posts with brand voice and audience interests. Gained hands-on experience in social media management, community building, and digital marketing strategies.

• Frontend Developer2022-01-01 – 2024-01-01

  Developed and maintained a portfolio of solo projects showcasing a range of web development skills, including HTML, CSS, JavaScript, and responsive design. Contributed to the usability improvements of an educational app used to teach SQL, which supported its adoption by the University of Tromsø. Designed and developed a responsive website for a Norwegian electronic musician, focusing on both performance and visual appeal. Gained experience translating user needs into functional design, building the foundation for my transition into UX and digital content strategy.

• Microblading & Permanent Makeup Artist2014-01-01 – 2018-12-01

  Built and managed my own business from the ground up, including branding, marketing, and client management. Used Facebook marketing to promote services, attract new clients, and grow a loyal customer base. Created content and campaigns to showcase work, building trust and visibility online. Designed personalized, high-precision services, developing strong listening skills and an ability to understand client needs. Gained hands-on experience in business growth, community building, and delivering tailored solutions — skills I now apply to digital content and social media strategy.

Education

• NoroffMarketing
• NoroffUx Design
• Escola secundária de Castro VerdeHigh School Diploma

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