Camila Fontes

About

I am a dynamic Social Media Manager with over eight years of experience driving brand growth and engagement across platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube. My expertise lies in creating innovative content strategies that resonate with audiences and align with business goals. In my recent roles, I successfully increased follower growth by 10%, reached over 10 million users, and generated 12,000 new sales within just six months through data-driven campaigns and organic engagement techniques. My skills include crafting engaging Reels, TikToks, and community-driven content while utilizing analytics to refine strategies and maximize ROI. I thrive in fast-paced environments, leveraging my technical proficiency with tools like Canva, HubSpot, and Hootsuite to manage multi-platform campaigns. I am passionate about building strong online communities, amplifying brand voices, and delivering measurable results. Fluent in both English and Portuguese, I bring a global perspective to every project, ensuring cultural relevance and inclusivity in my work.

Experience

• Social Media Manager and Content Creator · Rugiet HealthCare07-01-2024 – 12-01-2024

  - Oversaw social media platforms, boosting followers by 10% through strategic content management - Crafted and execute strategies that enhance audience engagement by 40% and 22% respectively - Maintained a detailed content calendar, ensuring consistent brand messaging and quality - Monitored and protect brand reputation across social channels - Planned, created, and implemented social media strategies through tailored strategies to enhance engagement and increase followers across Rugiet social channel track record of growing engaged audiences on organic social channels -Developed and scheduled creative and engaging content across multiple social media platforms, -driving audience growth and brand visibility. -Monitored and responded promptly to comments and messages, fostering strong community relationships and enhancing user satisfaction. -Analyzed social media performance metrics to inform strategy adjustments and improve campaign effectiveness. -Designed and maintained detailed content calendars, ensuring consistent and cohesive messaging across all channels. -Collaborated with cross-functional teams to align social media efforts with broader marketing and business objectives. -Conducted in-depth market research to identify emerging trends, providing actionable insights for content creation and engagement strategies. -Managed scheduling and analytics tools to streamline workflows and track campaign success. -Created visually appealing graphics and media assets, elevating brand identity and engagement. -Monitored competitor activity and industry trends to maintain a competitive edge in the market. -Executed targeted strategies to increase follower count, organic reach, and audience engagement effectively.

• Head of Social Media and Content Creation · Onramp Funds05-01-2022 – 02-01-2023

  - Implemented a tailored social media calendar driving a 30% increase in website traffic from Amazon and Shopify seller sign-ups - Analyzed media coverage and social media analytics adjusting strategies to achieve a 5% growth in key performance metrics - Produced educational YouTube videos for sellers enhancing brand awareness by 17% - Developed and executed a social media crisis response plan effectively minimizing negative feedback's impact on the company’s reputation - Crafted comprehensive social media strategies for Facebook, Twitter, Instagram, TikTok, Pinterest, YouTube, and LinkedIn enhancing platform-specific engagement - Created engaging content strategies with compelling CTAs and videos significantly increasing customer traffic to the website - Managed and optimized Facebook campaign ads boosting brand awareness and user engagement - Maintained consistent and cohesive brand messaging across all social media platforms supporting eCommerce sellers and community building - Stayed informed about the latest social media trends and platform updates ensuring cutting-edge strategies - Produced high-quality marketing videos using Canva enhancing visual content quality - Created compelling social media content using tools like Copy.ai, Canva, Simplified, and Caption elevating content quality - Designed captivating stories and real-time content using Mojo and In Stories boosting audience engagement - Developed and managed detailed weekly, monthly, and quarterly performance reports ensuring strategic oversight - Tracked and analyzed relevant social media metrics providing timely and insightful reports on social media performance - Scheduled and posted content on various social channels using native platforms and social media management tools ensuring timely and effective communication - Monitored social trends to identify new opportunities for content creation and audience engagemen

• Social Media Manager · Champions School of Real Estate11-01-2021 – 05-01-2022

  -Developed and executed a comprehensive social media strategy that drove a 50% increase in audience growth and doubled engagement across Instagram, Facebook, Twitter, YouTube, and LinkedIn platforms. -Crafted and optimized a dynamic social media calendar resulting in a 40% improvement in content resonance, leveraging audience preferences to guide content scheduling. -Conducted thorough analysis of social media initiatives, generating insightful reports that led to actionable improvements, contributing to a 25% increase in overall campaign effectiveness. -Prioritized and promptly responded to audience interactions, ensuring a positive user experience and maintaining brand credibility, resulting in a 20% decrease in response time. -Established and maintained a cohesive social media strategy aligned with corporate and employer brand standards, enhancing brand consistency and recognition across platforms. -Conducted in-depth research on community, cultural, technological, and market trends, informing the development of strategic and innovative social media content, resulting in a 20% increase in content relevance and resonance. -Collaborated with and supported creative team members in content creation and optimization, fostering a collaborative work environment and ensuring high-quality deliverables. Produced and managed weekly, monthly, and quarterly reports, providing actionable insights for performance optimization and driving continuous improvement in social media efforts. -Managed social media groups and facilitated communication with group administrators, fostering community engagement and facilitating knowledge sharing. -Oversaw all global content publications on LinkedIn platform, ensuring brand consistency and maximizing reach to global audiences. -Created compelling social media copy and edited content to maintain quality and consistency, resulting in improved engagement and brand perception.

• Marketing Associate · Zollege HealthCare Education04-01-2020 – 08-01-2020

  - Assisted the creation of captivating social media content across Facebook, Instagram, and Google My Business platforms, resulting in a significant increase in engagement metrics and heightened brand visibility. - Achieved exceptional results with Hubspot email campaigns, boasting an outstanding open rate of over 80%, surpassing industry benchmarks and driving increased conversion rates. - Proactively drove the evolution of social media strategies by staying abreast of industry trends and best practices, ensuring campaigns remained innovative and effective. - Collaborated seamlessly with cross-functional teams, including marketing specialists and graphic designers, to maintain cohesive and impactful brand messaging across diverse digital platforms, enhancing brand recognition and consistency. - Exemplified a strong work ethic and unwavering commitment to upholding company values, consistently delivering high-quality work and contributing positively to team dynamics. - Demonstrated a proactive approach to audience engagement and expansion, identifying and seizing new opportunities to connect with and grow the target audience. - Played a pivotal role in brainstorming sessions, leveraging creativity and contributing valuable ideas to the design, conception, and creation of innovative digital content, driving engagement and brand differentiation. - Provided valuable administrative support to team members, assisting with web content management and marketing initiatives, ensuring smooth project execution and delivery. - Effectively managed social media content scheduling, ensuring consistent and timely delivery of posts, maximizing audience engagement and campaign effectiveness. - Assisted the creation of captivating social media content across Facebook, Instagram, and Google My Business platforms, resulting in a significant increase in engagement metrics and heightened brand visibility. - Achieved exceptional results with Hubspot email campaigns, boasting an outstanding

• Social Media Senior executive Analyst · Facebook03-01-2016 – 03-01-2019

  Facebook logo Social Media Executive Pages Analyst Social Media Executive Pages Analyst Facebook · Full-timeFacebook · Full-time Mar 2016 - Mar 2019 · 3 yrs 1 moMar 2016 to Mar 2019 · 3 yrs 1 mo Austin, Texas AreaAustin, Texas Area - Processed and analyzed business page applications in Brazil and the US - Collaborate with internal teams to global internal policies and guidelines - Accomplished 120k profile reviews yearly while maintaining a 98% accuracy - Analyzed customer requests for policy and quality compliance Use CRM tools to review inbound requests from top-tier business partners. - Collaborated with external policy projects to set social KPIs and define a better user experience. - Used content management system to analyze user engagement and website traffic metrics. - Developed and maintained automated monitoring tools consistent with trending topics about the company, brands, and competitors. - Monitored the online presence of the company's brand to engage with users and strengthen customer relationships. - Managed content distribution to online channels and social media platforms. - Used content management system to analyze user engagement and website traffic metrics. - Streamlined functions by developing and implementing processes and task management ticket systems. - Coordinated policies procedures content and topics with the editor and international teams.

Education

• University of Texas at Austin - McCombs School of BusinessDigital Marketing, Marketing
• Penn Foster College OnlineBachelors of Science of Criminal Justice, Law Enforcement
• Hubspot AcademyCertifications, Social Media / Content / Marketing

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