Amanda Whelen

About

I love crafting elegant yet powerful products that solve complex problems. Currently at Con Edison, where I craft accessibility-compliant UI components and full-stack utilities, manage and nurture the Enterprise Design System, and collaborate with Product & Engineering teams to build intuitive products that make a positive impact. Previously a Lead UI/UX Designer at Estee Lauder.

Experience

• Design Lead - Digital Factory · Con Edison01-01-2024 – 06-01-2024

  As Lead Product Designer on Con Edison's Digital Factory team, I have demonstrated a commitment to innovation, user-centric design, and cross-functional collaboration, driving positive outcomes for the organization and its users alike. Orchestrated the design and successful launch of a 0 to 1 enterprise product, garnering adoption from over 14,000 users and potentially saving the organization a minimum of $250,000 per reported safety hazard. Formulated strategic product direction for the Enterprise Design System and other products, leveraging insights from in-app surveys and user feedback to drive enhancements and feature advancements. Implemented Usability Testing protocols for the Design Team. Migrated the team's Sketch Design Library to Figma which led to a 20% uptick in productivity. Effectively communicated and defended design decisions to both product and engineering teams, ensuring alignment and clarity throughout the product design lifecycle. Collaborated closely with the Product Team to craft impactful marketing materials, enhancing the visibility and appeal of our products to target audiences.

• Senior UI Designer - Digital Factory · Con Edison10-01-2021 – 01-01-2024

  As a Senior UI Designer on Con Edison's Digital Factory team, I played a pivotal role in the design and development of various products aimed at enhancing user experience, safety, and operational efficiency: Spearheaded user research, discovery, spikes, prototyping, and design of several coded components and full-stack utilities for the Enterprise Design System, utilized across 16 B2B/B2C applications within Con Edison, resulting in a cost savings of $2.5 million. Designed a centralized digital drawing application, significantly improving operational safety and documentation accuracy for field crews boosting productivity by 50% upon release. Enhanced the Enterprise Design System to comply with AA WCAG standards, ensuring accessibility and usability enhancements. Conducted Design Thinking workshops to foster innovative solutions and translate complex requirements into intuitive designs. Conducted continuous validation of designs with users and stakeholders. Oversaw the development and implementation of coded components and full-stack utilities by the Engineering team, conducting Design QA throughout the process. Collaborated with Design, Product, and Tech Leads to strategize on the growth of the design system.

• Lead UX/UI Designer - Founding · Diamondere01-01-2012 – 04-01-2022

  During my tenure as the Founding Lead UX/UI Designer at Diamondere from January 2012 to April 2022, I spearheaded various initiatives to elevate the brand's online presence and drive revenue growth: Established clear visual design direction and standards, ensuring consistency and alignment with the brand across all media platforms. Led the redesign of Diamondere's custom luxury jewelry e-commerce site, employing wireframes, user flows, mockups, and functional prototypes to enhance the user experience. Managed the creation of visuals for Diamondere's Amazon store, events, advertising campaigns, sales materials, blog, and social media channels. Directed product photography and video shoots to maintain brand integrity. Collaborated closely with executive stakeholders and the engineering team to implement UI/UX enhancements, leading to an immediate 25% boost in conversion rates. Overall, these efforts contributed to establishing Diamondere as a trusted and upscale brand, resulting in an impressive annual revenue of $2.9 million.

• Lead UX/UI Designer · The Estée Lauder Companies Inc.08-01-2020 – 10-01-2021

  Spearheaded the overhaul of multiple legacy dashboard-style applications for the R&D team, leveraging the Cornerstone Design System. Developed a calendar component as part of the R&D Design System (Cornerstone). Employed product analysis, user interviews, information architecture, high-fidelity mockups, prototypes, and usability testing to meet project objectives promptly and within defined parameters.

• UX/UI Designer, Digital Art Director · Amanda Whelen Design01-01-2005 – 08-01-2020

  Conceptualized and created visual elements such as logos, brand guidelines, responsive websites, packaging, print-based and digital marketing solutions for a wide variety of clients.

Education

• Suffolk County Community CollegeGraphic Design

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