Amber Howell

About

Project Management and marketing professional with 10+ years in media and entertainment. I’ve led cross-functional programs at Audible, FOX Entertainment, and Lionsgate, driving global social campaigns, influencer partnerships, and multi-language content launches. I am passionate about creating engaging content and managing social activations for shows and branded content, with a focus on operational excellence, budget and KPI tracking, and scalable process improvements.

Experience

• Project Manager · Audible - Global Social Team and US Social Team08-01-2023 – 03-31-2025

  Provided day-to-day project management across Audible's social initiatives, including influencer campaigns and multi-language content launches; led global social campaigns across multiple workstreams (planning, lifecycle management, resource Allocation, and budgeting); managed top-priority client relationships; coordinated with creative agencies to ensure timely asset delivery; organized meetings and statuses; identified risks to timelines and proactively alerted teams; oversaw development to handoff and tracked budgets, KPIs, and asset management; supported invoicing, LOEs, and social tagging; maintained documentation and improved processes for social efficiency.

• Associate Manager of Social Media · FOX Entertainment02-01-2022 – 02-28-2023

  Provided support to social teams for in-season shows and branded content; managed day-to-day social activations for show pages and Fox-branded verticals; maintained social calendars and optimized workflows for content delivery; coordinated with talent, managers, and show runners to leverage social presence; led tracking and reporting of social assets and timelines; used Sprinklr, Slack, Smartsheets daily.

• Media Coordinator · Lionsgate Entertainment03-01-2020 – 05-31-2021

  Supported media planning and data tasks; requested and QA’d pixels, landing page URLs, and UTMs from agencies/partners; scheduled data team meetings; managed Trello boards for data tasks and upcoming film campaign tasks; created and managed ad accounts for social platforms (Twitter, Snapchat, Facebook); reviewed media plans and provided data-driven insights; assisted with end-of-campaign reports and first-party data analysis; conducted UTM consistency checks and error corrections.

• Marketing Optimization Coordinator · Golden Hippo Media11-01-2016 – 01-31-2019

  Coordinated and implemented A/B testing to optimize performance of new and existing sales funnels; compiled data from tests to inform action plans for customer value and experience; designed, coded, and uploaded upsell content to the shopping cart for sales funnels; created sales funnels and product links across front-end, back-end, holidays, and weekly sales; collaborated with copywriters, coders, designers, video editors, media buyers, and QA; implemented marketing tags via Google Tag Manager and resolved implementation issues daily.

• Project Manager · Audible08-01-2023 – 04-01-2025

  • Provide day-to-day project management support across a variety of initiatives ranging from campaigns to influencer campaigns to overall creative support including assisting in launching Audibles 11th dedicated marketplace in Brazil, as well as enabling the launch of Marvel Wastelanders; Audibles first ever multi language, simultaneous podcast • Help to lead global e-commerce campaigns across 5 different workstreams, including project lifecycle management, workflow optimization, resource allocation, capacity planning and budget management • Own and manage the day-to-day relationship with Pottermore, one of Audibles top priority clients, which with our partnership helped their company to outperform the two previous year’s profit targets • Lead communications daily with creative agencies to ensure timely delivery of assets • Organize, plan, and lead projects, status meetings and updates daily • Assess when projects will not meet deadlines and proactively alerts my team • Oversee each project through development stage to final handoff • Proactively manage invoicing and financial tracking against budgets, develop estimates and LOE on projects for prioritization • Assure quality asset management including QC and proper social tagging • Lead the scoping process of project timelines • Lead tracking and delivering weekly status reports on active and future projects • Identify capacity across the team and manage assignment tracking

• Associate Manager of Social Media · Fox02-01-2022 – 02-01-2023

  • Provide support to social teams with all in season shows and branded content • Partner closely with designers, producers, audio visual teams to execute a steady stream of usable content for posting • Manage day-to-day social activations for show pages and Fox branded verticals (Drama Club FOX, Comedy Clud Fox etc.) • Maintain social calendars and manage/optimize workflows to ensure content is received and planned according to airing schedules • Correspond with talent, managers and show runners to utilize their social media presence to promote their shows • Use Sprinklr, Slack, Visflow (Salesforce) and Smartsheets daily • Copywriting and proofreading content as well as writing script summaries as needed • Attend active TV sets/premieres/red carpets to gather behind the scenes content for our shows branded pages

Education

• Moorpark CollegeFilm/Cinema, Film/Cinema
• Royal High SchoolGeneral Education

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