Amber Parmelee

About

I am a creative Director of Marketing looking to build my freelance client base. Looking for roles in social media management, copywriting, or really anything for any and all of your marketing needs. Educated with a Masters degree in Education, I am thriving at CypherWorx, where I have taken on multiple roles including Director of Marketing, Director of Education Services, Manager of Content Development, Learning Consultant, Instructional Designer, and Subject Matter Expert. My contributions span overseeing marketing strategies, managing social media and educational services, developing content, consulting on learning projects, and providing subject matter expertise.

Experience

• Director of Marketing, Director of Education, Manager of Content Development, Instructional Designer, Learning Consultant, Subject Matter Expert · CypherWorx2021

  Held multiple roles including Director of Marketing, Director of Education Services, Manager of Content Development, Learning Consultant, Instructional Designer, and Subject Matter Expert. Director of Marketing: Developed and executed social media strategies to increase brand awareness, engagement, and customer acquisition. Applied expertise in graphic design to create visually appealing marketing materials, including brochures, presentations, and digital assets. Utilized expertise in writing to craft compelling and persuasive marketing copy for various channels, including website content, promotional materials, and communications. Developed and executed comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Oversaw the creation and implementation of marketing campaigns across various channels, including digital, social media, and events. Coordinated and oversaw the application process for industry awards, ensuring educational services received appropriate recognition. Updated and maintained the company website to ensure it reflected branding, messaging, and offerings. Prepared and submitted Request for Proposals (RFPs) in response to client inquiries and business opportunities.

Education

• St. John Fisher UniversityMaster of Science - MS, School Librarian/School Library Media Specialist
• SUNY GeneseoBachelor of Science in Education, Early Childhood Education and Childhood Education, Concentration in English
• Monroe Community CollegeAssociate's degree, Early Childhood Education and Teaching

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