Stacey Pritchett

About

I am a Marketing Communications and Design Leader with 25+ years of experience helping organizations grow through SEO, paid advertising, content creation and strategy, branding, and analytics. I specialize in data-driven marketing strategies that increase visibility, engagement, and ROI for clients across healthcare, education, nonprofits, technology, and professional associations. What sets me apart: I combine deep expertise in traditional and digital marketing with modern AI-powered tools (ChatGPT, Midjourney, Canva) to streamline workflows, unlock creative possibilities, and scale campaigns. I thrive in remote, fast-paced environments, where I manage multi-channel campaigns, optimize funnels, oversee contractors, and deliver measurable results. Whether it’s building cohesive brand identities, leading SEO/PPC initiatives, or supporting CEU programs for institutes, I focus on creating strategies that drive growth and competitive advantage.

Experience

• Marketing Communications & Web/Graphic Design Freelancer · Self-employed2002-10-01 –

  • Direct SEO, Google Ads, and WordPress optimization to improve rankings and online visibility. • Plan and execute multi-channel campaigns (paid ads, SEO, email, social) to drive lead acquisition. • Create brand guidelines, collateral, and web solutions to boost engagement and retention. • Manage analytics dashboards and KPIs, delivering actionable insights to optimize performance. • Support Psychoanalytic Institutes with membership management and CEU administration. • Leverage AI tools (ChatGPT, Midjourney, Canva) for content, design, and campaign optimization.

• Social Media Manager/Senior Project Manager/Copywriter · Midnight Marketing Group2011-01-01 –

  • Write, design, and deploy email marketing campaigns that improved open and click rates.

• A.V.P. Marketing — Part-time · GFI GROUP INC2000-01-01 – 2002-10-01

  • Managed print advertising, overseeing budget, contract negotiations, and ad placements. • Created and designed monthly newsletters, enhancing corporate communication. • Developed corporate branding materials, including letterhead and signage. • Cultivated strong relationships with printer vendors to ensure quality and efficiency.

• V.P, Marketing · Fenics Software1997-02-01 – 2000-02-01

  • Directed the marketing department at Fenics Software, managing vendor relationships and overseeing the annual budget. • Developed collateral materials, direct mail campaigns, quarterly newsletters, advertisements, and web content to enhance brand visibility. • Led a global seminar series to educate clients and alliance partners on product offerings, fostering engagement and knowledge sharing.

Education

• Baruch CollegeMBA, Marketing
• Binghamton University

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