Amber McTier

About

Strategic, results-driven marketing professional with 3+ years of hands-on experience in digital strategy, content creation, and brand growth. Proven ability to translate data into actionable campaigns and drive measurable results for hospitality and events.

Experience

• Marketing and Social Media Lead · East Coast Saloon Hospitality, Atlanta, Georgia03-01-2025 –

  Led digital marketing strategy, content creation, and execution, reversing a prior revenue decline and contributing to a 67% increase in quarterly revenue YoY. Analyzed social and campaign performance data, translating insights into actionable strategies that drive a quarterly revenue lift. Managed social media presence, creative assets, and weekly content calendars, ensuring brand standards. Directed high-production photo and video shoots; built partnerships increasing market reach and driving YoY growth in partner-sourced leads.

• Marketing Assistant · Live at the Battery, Atlanta, Georgia03-01-2023 – 03-01-2025

  Supported execution of brand marketing initiatives in a fast-paced environment. Assisted in planning and coordinating marketing campaigns, on-site activations, and promotional events to increase guest engagement and foot traffic. Conducted market research and monitored audience trends to support campaign planning and content development. Maintained relationships with internal teams and external partners to ensure timely marketing initiatives.

• Bartender · PBR Atlanta, Atlanta, Georgia02-01-2021 – 06-30-2025

  Consistently supported revenue growth through strategic upselling, promotion awareness, and customer engagement in a fast-paced environment. Built long-term relationships with a diverse customer base; played a key role in executing promotions, events, and brand visibility. Partnered with management and marketing teams to support on-site activations and promotional campaigns; gathered customer feedback to inform promotional strategy.

Education

• Georgia State University, Atlanta, GABachelor of Business Administration (BBA), Marketing

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