Julia Stark

About

Experienced marketing professional with a strong background in digital campaigns, brand strategy, and team collaboration across hospitality, senior living, and entertainment industries. Skilled in developing multi-channel marketing strategies, content creation, and data analysis to optimize ROI and engagement.

Experience

• Director of Sales & Marketing · Marriott International2022 – Present

  Lead marketing and sales strategy for a portfolio property, driving consistent growth in group and leisure bookings. Develop digital marketing campaigns including paid media, SEO initiatives, and partnerships to expand brand reach. Collaborate with corporate teams to launch new brand initiatives, aligning local and global marketing strategies. Consult with leadership teams to identify growth opportunities and implement brand-aligned promotions. Analyze performance data to provide insights for repositioning, upselling, and customer engagement improvements.

• Marketing Manager · Sunseeker Resorts2020 – 2022

  Designed and executed multi-channel marketing campaigns for a luxury resort, spanning paid search, digital media, email campaigns, and print collateral. Directed social media strategy and content creation across Facebook, Instagram, LinkedIn, and YouTube, increasing engagement by over 40%. Managed photography, videography, and digital asset editing to support storytelling and promotional campaigns. Oversaw content calendar development, ensuring seasonal promotions, guest experiences, and corporate initiatives were aligned. Collaborated with PR and media outlets to amplify brand presence and secure earned media coverage. Worked closely with sales to build and promote packages, analyzing analytics to optimize strategy, reduce costs, and increase ROI.

• Marketing Director · Discovery Senior Living2018 – 2020

  Oversaw comprehensive marketing strategy for senior living communities, managing campaigns that directly supported occupancy goals. Directed social media, digital advertising, print, and event-based campaigns targeting families and decision-makers. Created content and collateral tailored to resident lifestyle and positioned communities as trusted care providers. Partnered with operations to align initiatives with sales efforts, increasing lead conversions. Conducted competitor analysis and market research to refine messaging and positioning.

• Marketing Intern · Walt Disney Studios2017 – 2018

  Assisted in marketing campaigns for theatrical releases, contributing to social media content, press kits, and promotions. Supported event planning and promotional activations tied to film launches. Conducted market research and audience analysis to support campaign targeting and distribution strategies. Developed performance reports to inform leadership on audience engagement and reach.

Education

• Florida Gulf Coast UniversityBachelor of Arts, Marketing & Communications

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