Amie Graham Dale

About

An experienced creative operations leader and designer, specializing in strategic guidance and leadership for nonprofits, corporations, universities, and private clients in marketing, branding, events, and interior design. Known for scaling impact, elevating brand experiences, and driving strategic initiatives across various industries including higher education and non-profit sectors.

Experience

• Fractional CMO/CCO/COS I Creative Consultant | Event Producer | Commercial Interior Designer · Polished Design & Consulting2007-05-01 –

  Provides strategic guidance and creative leadership to nonprofits, corporations, universities, and private clients across marketing & communications, branding, events, experiential travel, and commercial interior design. As a fractional executive, I help mission-driven organizations with scaling impact and increasing bandwidth, elevating brand experience, driving strategic initiatives and bridging the leadership gap during senior leader transitions or employment gaps. With 20+ years as an 'Executive Swiss Army knife,' I step in quickly to lead teams and projects, produce impactful campaigns and experiential engagement, and align message, mission and execution. I'm a trusted, high-level partner for as long as you need me--without the long onboarding ramp or full-time commitment.

• Co-Chair · Impact 100 Greater Peninsula2023-12-01 –
• Gala Committee & Volunteer · Fear 2 Freedom2011-09-01 –
• Executive Director of Special Projects, Liaison to the Board of Visitors · Christopher Newport University2020-01-01 – 2025-06-01

  Served on the President's senior leadership team and led university-wide strategic initiatives and high-impact special projects, including strategic planning, multiple executive transitions, creative and fundraising campaigns, institutional ceremonies and milestones, major donor engagement, and immersive presidential travel. Lead a team of 8+ and directed multi-day national and international events, institutional milestones, and complex cross-departmental efforts—always with an eye toward excellence, brand integrity, and meaningful stakeholder experiences. Served as the primary liaison between the University, its governing Board of Visitors and the Office of the Governor. Managed all board logistics including nominations, onboarding, on-going training, quarterly multi-day meetings, communications, reporting, and event planning. Supported presidential and advancement priorities through strategic alignment of board engagement. Drafted speeches and messaging on behalf of the President and coordinated key initiatives involving state, local and institutional leadership.

• Executive Director of University Relations, Special Assistant to the President · Christopher Newport University2016-04-01 – 2020-01-01

  Oversaw a full-service in-house agency responsible for marketing, design, digital strategy, web, video, public relations, and brand management. Oversaw a 30+ person integrated team spanning events, communications, and creative strategy. Led award-winning creative campaigns including national media placements, website redesigns, recruitment films, and the revival of the university magazine. Partnered closely with senior leadership to shape brand strategy and drive institutional visibility on regional and national stages. Provided high-level executive support to the President, acting as a strategic advisor, project lead, and communications liaison. Managed sensitive initiatives, coordinated cross-functional responses to presidential priorities, and ensured smooth collaboration between cabinet-level leaders and the President’s Office. Known for balancing strategic foresight with discretion and executional excellence.

• Senior Director of Alumni Relations and University Events · Christopher Newport University2010-04-01 – 2016-04-01

  Built and scaled the Office of University Events & Alumni Relations from a one-person team to a robust six-person department. Increased alumni engagement from 6% to over 30%, launched 13 regional and affinity-based chapters, and created the “Captain for Life” alumni brand. Simultaneously led the planning and execution of over 170 signature events annually, including Homecoming, Commencement, and presidential donor engagements.

• Heart Walk Executive Leadership Team (2024 Campaign) · American Heart Association2024-01-01 – 2024-11-01
• Treasurer · YNPN Hampton Roads2013-01-01 – 2014-01-01
• LEAD Hampton Roads - Class of 2013 · Hampton Roads Chamber2012-08-01 – 2013-05-01
• Director of Alumni Relations, Director of University Events · Christopher Newport University2007-01-01 – 2010-01-01

  Served in a dual-leadership role, overseeing both alumni engagement and signature university events. Launched and led new engagement programs, grew alumni participation, and managed high-profile events that advanced donor cultivation and community pride. Brought structure, creativity, and strategic alignment to two of the university’s most visible portfolios. Directed the planning and production of large-scale institutional events including Commencement, Convocation, presidential celebrations, donor summits, and academic ceremonies. Known for delivering seamless, high-touch experiences that reflect institutional mission and elevate the brand. Built event strategy, led logistics, and partnered closely with departments across campus to ensure exceptional execution.

Education

• Liberty UniversityM.B.A., Executive Management
• Liberty UniversityB.S., Government

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