Amiel Trinidad

About

Marketing operations professional with 4+ years building scalable systems and processes that enabled a CPG startup to grow from $2M to $14M in annual revenue. Proven track record in marketing automation, cross-functional project management, data infrastructure, and sales enablement. Skilled at identifying operational gaps, implementing technical solutions, and driving measurable ROI across paid media, email marketing, and product launches. Strong systems thinking combined with hands-on execution in marketing technology, retailer partnerships, and go-to-market operations. Industries: CPG, beauty and wellness, eCommerce, retail.

Experience

• Marketing Coordinator · Big Mountain Foods07-01-2021 –

  Led marketing operations and sales enablement initiatives; built data infrastructure and managed marketing technology stack; coordinated cross-functional marketing campaigns, including go-to-market launches and retailer partnerships.

• Co-founder · CREATE Digital12-01-2020 – 06-01-2022

  Built and operated an email marketing agency serving beauty and wellness eCommerce brands; developed campaign strategy, automation workflows, and client relationships.

• Project Manager & Sr. Copywriter · Sensible Group06-01-2020 – 11-01-2020

  Led content marketing and campaign execution; coordinated cross-functional teams across marketing, PPC, and email campaigns; supported client relationships.

• Jr. Copywriter · Sensible Group02-01-2020 – 06-01-2020

  Led marketing strategy and execution for agency clients; coordinated cross-functional teams and optimized campaigns through testing.

• Cabin Crew · Cebu Pacific Air03-01-2018 – 06-01-2020

  Delivered customer service in a fast-paced environment; demonstrated communication and problem-solving across diverse customer groups.

Education

• De La Salle University - ManilaBachelor of Science, Computer Science, Major in Software Technology
• Canadian Marketing AssociationCertification, Chartered Marketer (C.M.) Designation

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