Zeel Shukla

About

I believe we are the stories we live At my core, I’m a storyteller, driven by the art of listening. Every experience has a tale to tell, and through the right lens, those stories shape unforgettable moments. My work is rooted in the idea that true storytelling comes from deeply understanding and connecting with others. Each interaction, each moment, unfolds a new narrative, and it’s this ongoing exchange of learning and sharing that fuels my passion. Whether through design, strategy, or collaboration, I strive to create experiences that resonate, connect, and inspire.

Experience

• Creative Strategist · Green Glam Jewelry2024-08-01 –

  Spearheaded the visual and strategic rebranding of GreenGlam to better align with Gen Z and Millennial values around sustainability, accessibility, and conscious luxury. Designed and optimized the end-to-end e-commerce experience, improving user flow, reducing cart abandonment, and enhancing storytelling across digital touchpoints. Led the UX/UI design of a responsive website using Figma and collaborated with developers to ensure seamless implementation of design systems and brand consistency. Co-developed an immersive exhibition booth that blended digital storytelling and physical interaction, drawing over 1,000+ visitors at its first showcase. Initiated and facilitated a sustainability partnership campaign with a climate-focused NGO, increasing visibility, engagement, and driving ethical brand positioning. Applied generative AI tools to automate product mockups, brand visuals, and newsletter personalization—cutting design time by 40%. Created a cross-channel marketing growth strategy leveraging influencer campaigns, targeted ads, and SEO enhancements, leading to a 30% increase in website traffic and higher customer acquisition rates.

• STEM Toy Designer · Smartivity2024-06-01 – 2024-08-01

  Conducted extensive user research and observation sessions with children aged 3–5 and their caregivers to identify cognitive, sensory, and motor development milestones. Synthesized insights to refine product concepts into development-ready designs that balance educational value, interactivity, and safety. Led iterative prototyping in collaboration with engineers, designers, and business teams to ensure alignment with U.S. cultural preferences and market regulations. Created user flow diagrams and wireframes using Figma to visualize gameplay, interaction, and tactile elements of toy components. Developed usability test plans and facilitated in-home testing to validate engagement, comprehension, and parent-child interaction quality.

• Growth Strategist (Externship – Parsons x Housing Works) · Housing Works2024-01-01 – 2024-05-01

  Parsons School of Design externship in collaboration with Housing Works to enhance the donor experience through strategic design. Developed a multidisciplinary digital strategy to streamline donation flows and increase conversion. Conducted UX research to uncover emotional disconnects in the donor journey and translated insights into actionable storytelling and design touchpoints. Designed and tested physical-digital interactions that improved engagement, transparency, and trust across the giving experience.

• User Experience Designer · Dharohar2023-01-01 – 2023-05-01

  Designed spatial experiences for a cultural innovation center, incorporating environmental UX principles to enhance visitor navigation, flow, and accessibility. Created ergonomic furniture systems and modular layouts that responded to diverse needs—fostering zones for ideation, reflection, and collaboration. Applied UX methodologies such as journey mapping, persona development, and contextual inquiry to align spatial touchpoints with user behavior and goals. Worked closely with architects, curators, and educators to ensure the design promoted creativity, inclusion, and emotional resonance. Prototyped and tested interactive installations that allowed for both analog and digital engagement, improving dwell time and learning outcomes.

• Product Designer · SHED2022-05-01 – 2022-07-01

  Designed a premium Disney-themed wooden carousel toy, from concept sketching to final production—combining luxury craftsmanship with modular storytelling features. Engineered a unique mechanism that allowed parts to be reconfigured into multiple stories, encouraging open-ended, imaginative play. Oversaw full-scale production planning and quality assurance in partnership with craftspeople and toy manufacturers, ensuring durability and safe material use. Aligned product development with luxury market trends and sustainability principles, increasing product desirability and contributing to a 20% sales lift post-launch. Documented the end-to-end design journey and presented it as part of a brand storytelling campaign to retailers and distributors.

• Content Creation · One4all2021-05-01 – 2022-07-01

  Designed content strategies and marketing campaigns focused on driving engagement across digital platforms. Created conversion-optimized visuals and messaging using SEO practices, improving web traffic and social media performance. Worked with creative and business teams to align storytelling across channels and campaigns.

• Research and Development · Aried Communities and Technology2022-02-01 – 2022-04-01

  Conducted ethnographic research in rural and underserved communities to uncover local needs and digital inclusion gaps. Designed and tested a series of digital tools to support peer-to-peer mutual aid, resource sharing, and hyperlocal problem-solving. Collaborated with NGOs and local governance to validate community adoption, digital literacy challenges, and impact metrics. Co-created visual-first wireframes and low-fi prototypes using Figma to ensure accessibility and cultural alignment.

Education

• Parsons School of Design - The New SchoolMS in Strategic Design and Management, Strategic Design and Management
• Nirma UniversityBachelor of Industrial Design, Industrial and Product Design

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