Amir Foster

About

Marketing leader focused on B2B/B2C go-to-market strategy, partnership marketing, and integrated campaign performance. Currently leads Olympic Hospitality partnership marketing generating $10M+ net revenue against a $1M budget, and builds CRM-driven demand generation, sales enablement, and cross-channel measurement frameworks. Previously directed multi-platform marketing for BET/BET+/VH1 driving audience engagement and subscription growth, managed multi-million-dollar budgets, and launched AMC’s multicultural advertising platform (AVENUE). Started by optimizing paid media across radio networks and deploying org-wide reporting frameworks that improved ROI and campaign effectiveness.

Experience

• Marketing Manager, Olympics · TKO02-01-2025

  ● Lead B2B and B2C partnership marketing for Olympic Hospitality programs across Milan Cortina 2026 and LA28, generating $10M+ in net revenue against a $1M partnership budget through enterprise client partnerships and consumer-facing campaign activation. ● Direct go-to-market strategy for global partnerships, overseeing CRM-driven demand generation, sales enablement, and integrated campaign execution across paid, experiential, PR, and digital channels. ● Architect measurement frameworks that translate cross-channel performance into pipeline and sales velocity insights, enabling data-driven decisions for senior leadership and partner teams.

• Brand Strategy & Marketing Manager · Paramount Media Networks06-01-2023 – 12-31-2024

  ● Directed GTM strategy and multi-platform marketing for BET, BET+, and VH1, driving 20% growth in audience engagement and subscription acquisition. ● Stewarded $6M+ in annual marketing budget, setting channel investment priorities across digital, CTV/OTT, social, and linear media. ● Aligned Sales, Finance, and Creative teams around unified strategy, bridging revenue goals, advertiser demand, and audience monetization to drive commercial impact.

• Multicultural Integrated Marketing Manager · AMC Networks08-01-2022 – 01-31-2023

  ● Launched AVENUE, AMC's multicultural advertising platform, growing advertiser reach by 1.2M and engagement by 15%. ● Built go-to-market infrastructure for AVENUE including sales enablement assets, RFP frameworks, and case studies that directly supported enterprise client acquisition.

• Integrated Marketing Manager · Urban One02-01-2020 – 08-31-2022

  ● Led paid media strategy across 15 radio stations in five major markets, implementing performance optimization systems that improved ROI by 30%. ● Designed reporting frameworks adopted org-wide, increasing campaign effectiveness by 25% and enabling data-driven upsell conversations with key accounts.

Education

• Temple UniversityB.A., Communications & Media Studies

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