Valeria Robles

About

With a background in marketing and communications, I have tackled almost every industry: entertainment, health, real estate, shipping/logistics, lifestyle. In these roles, I contributed to various marketing initiatives, including: • social media strategy • brand development • OOH campaigns • market research • email marketing • DEI program development • paid media (Google Ads, Facebook/IG Ads, Microsoft Ads, TikTok Ads) I am passionate about creating impactful marketing strategies and leveraging my expertise to drive business growth.

Experience

• Marketing Coordinator · GRAMMY Museum2023

  - Manage vendor relationships, including Univision radio for Latin marketing, and various third-party OOH vendors around the Los Angeles DMV - Assist artist teams and labels in devising revenue-driving strategies via socials, radio, OOH, and more - Oversee social media team including editing and content creation for a 60%+ follower increase cross-platforms - Conduct A/B testing and quality assurance for ad designs and email templates, improving engagement rates - Developed and led a comprehensive influencer marketing campaign, identifying 50+ influencers across platforms, resulting in new brand engagement - Create detailed creative briefs that communicate campaign objectives, target audiences, key messaging, and brand guidelines to creative team

• Communications Administrative Assistant · Yusen Logistics (Americas) Inc.02-01-2022 – 08-01-2023

  - Co-pioneered a DEI initiative program, focusing on community learning and team building for 58 U.S. offices - Planned and led the communication plan for a brand-new, temporary relocation program across 6 countries

• Community Management Intern · Life in Jeneral08-01-2021 – 12-01-2021

  Created a social media strategy including: a social media calendar, keyword research, and graphic creation. Engaged with users and increase to strive for stronger connections.

• Marketing Intern · Get Well Home Health, Inc.05-01-2021 – 11-01-2021

  Launched and maintained several new marketing initiatives, including a new blog where company updates are posted and Google Ad campaigns. Developed a brand guide to structure marketing materials around, including customized graphics and website edits. Generated market research reports for the Managing Director of the company.

• Marketing Intern · HomeLister06-01-2021 – 08-01-2021

  Created digital, mobile, & native tagging/tracking, targeting, measurement, ad blocking and creative ad formats using Verizon Native Advertiser. Researched and created an in-depth competitors analysis, including a SWOT analysis. Maintained Google and Bing search ads.

• Freelance Marketing Consultant · United Heritage Group11-01-2023

  - Created and executed social media strategies for health companies, increasing their online presence across platforms from 30% to 100% - Managed and maintained company website, performing regular content edits, design improvements, and SEO optimization, resulting in a 40% increase in traffic - Built branding guideline for small businesses, including color schemes, typography, and brand voice - Developed targeted email campaigns to reach new clients-

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