Amit Carmi

About

Efficiency. Empathy. Creativity. These are the values I bring to every marketing challenge – whether it's launching a multi-channel GTM campaign, optimizing SEO, or crafting high-performing email flows. I'm a marketing manager with 5+ years of experience leading data-driven campaigns across content, performance, CRM, and product marketing. I specialize in building integrated strategies and executing them end-to-end – from idea to analytics. Some wins I'm proud of: - Scaled a YouTube channel to 100K subscribers and 62x revenue growth, organically - Boosted website performance by 33% through SEO and UX improvements - Raised email open rates by 25% with segmentation and A/B testing - Led full-funnel campaigns across Google, Meta, email, and video – exceeding KPIs I bring both a strategic mindset and hands-on execution. Whether it's writing copy, scripting videos, managing paid media, or aligning with sales and product. I aim to connect dots, break silos, and deliver results. Based in NYC, I thrive in fast-paced environments where creative ideas meet measurable outcomes. Currently exploring new growth-focused marketing roles across tech, media, or B2B, where I can lead, build, and scale.

Experience

• Project & Communications Specialist · Foreign Consulate2023-10-01 – 2024-10-01

  - Created content on global events, ensured brand consistency, raising engagement by 10%. - Implemented 300+ asset library, standardizing use and speeding project delivery. - Standardized use of branded templates, cutting content approval time by 20%. - Streamlined internal comms, boosting coordination and on-time delivery by 15%. - Managed external partners, completing projects 8% ahead of deadlines.

• Marketing Operations Manager · BlueThrone2022-07-01 – 2023-07-01

  - Ran SEM campaigns targeting app developers, generating 100K+ impressions and 1.5–3% CTR. - Boosted email open rates by 25% in 3 months through segmented campaigns using Keap. - Improved website performance by 33% using SEO best practices and Google Analytics insights. - Led full-cycle branded video production across Israel and Thailand, strengthening brand presence. - Worked directly with C-suite on go-to-market strategies and cross-channel alignment. - Created internal brand standards that cut content revisions by 30%. - Oversaw external vendors to ensure on-time, on-brand delivery. - Partnered across teams to improve asset delivery speed by 20%.

• Digital Marketing Manager · Reshet.tv2021-05-01 – 2022-07-01

  - Scaled YouTube channel from 50K to 100K subscribers and drove $125K in annual revenue, all organically. - Managed partnerships with major brands and SMBs, boosting client ROI by 10%. - Reviewed and edited digital content (articles, social, video) for clarity, accuracy, and brand consistency.

• Content Operations Lead · Reshet.tv2018-12-01 – 2021-06-01

  - Led 3 departments and launched a training program, cutting onboarding time by 30%. - Directed digital content distribution on WordPress, boosting engagement by 15%.

• Video Editor · Israeli Defense Forces2008-02-01 – 2011-02-01

Education

• האקריו - HackerUDiploma, QA
• IAC IsraelDiploma, 3D Modeling, texturing, rendering & animation
• IAC - Israeli Animation College3D Animation Diploma, 3D Modeling, Shading and Animation

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