Christopher Tierney, MBA

About

I lead digital marketing, e-commerce, email, copy, and visual marketing teams across North America, Europe, and Asia. I connect brand, data, and technology to drive measurable revenue growth with consistent double and triple digit results.\n\nExecutive marketing leadership\nI built and led high-performing marketing organizations from the ground up. I scaled ad spend from $300K to $2.5M annually while improving ROMI. I delivered 97% revenue growth in three years and 186% total growth over six years. I increased market share by 83% year over year through sales forecasting and competitive intelligence.\n\nC-suite reporting and strategic planning\nI report directly to executives on market research, competitive analysis, and go to market strategies. I align marketing campaigns with KPIs to drive measurable business outcomes.\n\nP&L expertise\nI optimized multimillion dollar retail P&L operations across decades. I expanded net profit margins and drove operational efficiency at scale.\n\nGlobal consulting and demand generation\nAs a fractional marketing leader, I partnered with brands in e-commerce, consumer goods, fashion, and more. I aligned integrated marketing systems with revenue outcomes. I directed content and SEO programs. I built performance dashboards connecting marketing activity to results. I guided platform migrations that protected revenue.\n\nSearch and answer engine optimization\nI evolved traditional SEO into answer engine strategies. I design content systems that position brands as the default answer across search, social, and AI discovery. I combine search data, audience behavior, and category research building systems.\n\nAI powered brand systems\nI rank in the top 1% of ChatGPT users by total messages sent. I design custom GPT tools that encode brand voice, standards, and compliance. These tools enable teams to produce consistent work at scale.\n\nScalable growth engines\nI build omnichannel demand generation systems. These integrate paid media, programmatic advertising, social media, email marketing, and conversion optimization. I ranked top 5 company wide in close rate while managing retail teams. My focus remains on improving lead generation, expanding market share, and strengthening brand equity.\n\nSkills:\nDigital Marketing | Marketing Strategy | Online Marketing | Social Media Marketing | Integrated Marketing | Brand Development | Advertising | Email Marketing | Strategy | Brand Management | SEO | Strategic Partnerships | Online Advertising | Product Marketing | Lead Generation\n\nIf you'd like to connect, send me a DM here or on X.com @CW_Tierney.

Experience

• Marketing Manager · EduMind06-01-2019 – 10-01-2025

  Strategic marketing leader who builds alignment between creative, digital, and data teams to drive sustainable growth. Partnered cross-functionally with Sales, Finance, and Operations to deliver 147% total revenue growth over six years—nearly doubling company performance within the first three. Reported directly to the C-suite, leading international digital marketing alongside U.S.-based copy, ecommerce, and visual teams. Scaled Meta advertising 131% CAGR while maintaining profitability and brand consistency. Guided forecasting, budgeting, market research, and competitive analysis that supported a successful private equity sale. Committed to empowering teams, simplifying systems, and turning marketing operations into efficient, insight-driven growth engines. Core Impact Highlights • Helped grow company revenue 97% in three years and 147% in six through cross-department collaboration. • Scaled Meta ad program 131% CAGR with full ROI accountability. • Led international digital and domestic creative teams, unifying brand execution across regions. • Streamlined communication between global teams through project management integration. • Directed budgets, forecasts, and market share analysis that informed PE-level acquisition strategy. • Advanced five team members into leadership roles through structured mentoring and development.

• District Sales Manager · HP (Marketsource)07-01-2017 – 07-01-2018

  • Train, educate, and motivate appropriate store personnel on product features, customer benefits and overall value proposition • Influence District and Store leaders to support share increase and sell through strategies within their stores • Execute action plans at District and Store levels with focus on driving increased sales, penetration and sell through performance • Partner with local retail partner field management to identify training opportunities and deliver associate training within assigned territory • Ensure sales, market and competitive information are recorded and submitted after each retailer visit • Demonstrate consistent follow up ensuring goals are achieved or plans are revised as necessary as opportunities arise • Collect and communicate market intelligence around best practices, customer feedback and market competition in assigned geography • Develop and maintain strong relationships with client field leadership and retailer field leadership and associates within assigned territory • Provide internal and external customers with exceptional service • Respond to retailer issues and concerns in a timely manner • Facilitate with client the resolution of issues • Support strategic initiatives and marketing programs • Understand unique characteristics of assigned industry and competitive challenges

• Fractional Marketing Leader · CWT03-01-2001 – 10-01-2018

  Strategically partnered with clients across North America, Europe, and Asia to drive growth in demand, revenue, and profitability through focused marketing strategy and execution. I helped plan the marketing direction across SEO, social media, copy, and visual production, ensuring each function supported measurable growth outcomes rather than isolated activity. Grounded decisions in market research and customer insight, using audience behavior, competitive analysis, and category dynamics to shape positioning, messaging, and go to market sequencing. Built performance dashboards connecting marketing activity to business results, including acquisition efficiency, conversion rates, customer acquisition cost, and revenue contribution. Used data to prioritize effort, improve ROI, and protect margins as programs scaled. Directed large scale content and authority initiatives, overseeing more than 2,000 long form articles and blogs designed to earn trust, capture demand, SEO and support downstream conversion. Advised on growth across organic and paid channels, including SEO, social acquisition, and media buying on Google and early social platforms, with emphasis on return on spend and long term channel efficiency. In 2009 and 2010 I ranked in the top 10 percent globally across multiple oDesk certification assessments, including ecommerce, advertising, social media marketing, negotiations, organizational behavior, and marketing methods. Led research driven initiatives in consumer health and personal care, helping brands navigate trust, regulation, and emerging natural product categories while supporting commercial performance. Supported platform and CMS migrations for high traffic content properties, maintaining SEO integrity, analytics continuity, and revenue stability during transition. Partnered with consumer goods and fashion brands to improve ecommerce growth by aligning acquisition, content, and merchandising with buyer intent and lifetime value.

• Store Manager · La-Z-Boy Furniture Galleries04-01-2015 – 05-01-2016

  Preformed market analysis to determine large segment of target market was not within daily delivery zones and was able to move from 2 days to 7 days a week delivery for this key location. Developed CRM strategies which resulted in 18% to 32% increase in customers coming in with our direct mail after a previous visit, helping us to close more customers. Executed numerous VIP events which helped drive sales, found ways to cut costs by 20% or more during these events while delivering excellent experiences. Increased In Home Design sales by 10%, through strategic plans focused on IHD.

• Sales Manager · hhgregg03-01-2010 – 03-01-2015

  During my time as a Sales Manager at hhgregg, my teams drove consistent comp store increases against diminished traffic. Ranked in the top 10 stores in the company for close rates. Rated a Top Achiever in Electronics Sales Growth and New Category Product Mix. Held Store of the Month awards Ten times. My favorite achievement is that I was able to be a part of helping multiple sales people into management positions within the organization.

• Overnight Manager · WalMart04-01-2008 – 05-01-2009

  Salaried Manager in a $105 Million Dollar Revenue location. Areas of direct responsibilities include O/N Key Carrying Supervisory Team, O/N Key Carrying Associates,Accounting Office, Front End, and Maintenance Operations, as well as Electronics, and Soft lines departments. Direct Reporting Associates include: 7 Key Carrying Supervisors, 10 Key Carrying Associates, 40+ additional non-key carrying direct reporting associates. Collaborates with the other two O/N Salaried Managers to indirectly manage 100+ Overnight Associates. Additionally fully Manage both the GM and Grocery sides of the store 2 nights a week each. Manages all aspect of the Overnight functionality of the store in a full week. Involved in mentoring programs to help develop associates into tomorrows leaders. Utilizes multiple reporting tools, to establish root cause analysis and enhance overall operations of the overnight functionality of the store. Empowers supervisory leaders to take on additional responsibilities and view opportunities and develop solutions.

Education

• The University of FindlayDoctor of Education - EdD, Education
• The University of FindlayMaster of Business Administration (MBA)
• Tiffin UniversityBachelor of Business Administration (BBA), Marketing
• Shaw AcademyCertifications, Business and Marketing
• Google Mobile AcademyGoogle Ads certifications

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