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Amy DeTavis

Amy DeTavis

Fractional CMO | Marketing Strategist

20 yrs experience · Albuquerque, NM · <10 hrs/week

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About

Ready to scale your e-commerce growth, maximize ROI, and streamline marketing operations? As a Fractional CMO with 20+ years of experience, I craft strategies that drive revenue and optimize efficiency. I specialize in: ✅ E-Commerce Growth: Data-driven strategies to boost traffic, conversions, and retention. ✅ Digital Marketing: Integrated campaigns across SEO, content, social, paid media, and more, with a focus on ROI. ✅ Marketing Operations: Streamlining workflows with tools like CRM and automation. ✅ Team Leadership: Aligning cross-functional teams for seamless execution. Let’s connect and take your business to the next level!

Skills

Brand StrategyContent StrategyDigital AdvertisingDigital MarketingDigital StrategyDisplay AdsGrowth MarketingMarketingMessaging StrategyPaid AdsSocial Media Marketing

Experience

  • Fractional CMO · Freelance04-01-2024

    Whether you’re launching a new product, looking for customer acquisition, or trying to build consistent brand awareness, I can help build comprehensive marketing plans across the entire path to purchase that address all these topics and more.

  • CEO & Co-Founder · Dream Local01-01-2021 – 04-01-2024

    Dream Local is an online marketplace for nature events. What started as a love for nature, grew into a successful corporate-backed business and thriving community.

  • Director Of Innovation · The DO School02-01-2020 – 12-01-2021

    I consulted corporate clients to identify opportunities and integrate digital innovation into their product offerings.

  • Founder · Good Move Sustainable Moving06-01-2019 – 12-01-2020

    Good Move is a sustainable moving company that offers eco-friendly alternatives during the relocation process for both businesses and consumers.

  • Director of Strategy · iconmobile group05-01-2017 – 05-01-2019

    Consulting clients on their digital product strategy. Leading cross-functional teams, owning product decisions, managing executives and key stakeholders.

Education

  • The University of New MexicoBA, Communications

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