Valeria Auger

About

Marketing leader with 20 years of experience in Tech Companies. I've worked for both large Global Corporations (Expedia Group, Walmart) and Hyper-growth companies (early Mercado Libre, Rappi. Social Learning). I am an end-to-end marketer, combining a strategic mindset with the ability to make things happen thanks to my mixed background on performance, branding and business strategy. I thrive in roles that enable me to truly add value and develop solutions to big challenges in collaborative multidisciplinary teams.

Experience

• Fractional CMO | Sustainable Growth Strategy Consultant · Freelance Consultant06-01-2022

  Fractional CMO offering companies and entrepreneurs access to a professional with 20 years of experience developing and executing strategies across the marketing spectrum at an efficient cost. I add value to medium-sized organizations needing a higher strategic level without hiring a full-time resource and large companies looking to launch or optimize products, markets, or channels that need temporary senior expertise. Worked with companies like Futuro Travels, Blinktrip, and Ipsy.

• Chief Communications Officer · Social Learning11-01-2023 – 08-01-2024

  Responsible for defining the company's Brand and Growth Marketing strategy, ensuring its execution by leading teams in Branding, Content, Performance, PR & Social Media, and Internal communications. Key milestones include Mexico GTM Plan and Launch, Argentina's CPA optimization and market share increase, and Chile's CPA optimization.

• Head of Growth Marketing · Rappi07-01-2021 – 07-01-2022

  Led the team in charge of driving incremental demand with LTV focus at the last-mile delivery app and LATAM Unicorn. Defined the company's Go-to-market strategy, orchestrated Growth, Supply, and Riders efforts. Managed teams in Branding, Social, Retention, Partnerships, and Merchandising. Launched award-winning organic social media content and a partnership with Argentina's largest influencer.

• Sr Global Brand Manager - Hotels.com · Expedia Group03-01-2016 – 07-01-2021

  Led LATAM Brand Strategy & Global Brand Projects for Hotels.com. Managed high visibility 360 mass campaigns, increasing brand awareness in Mexico and Brazil. Developed a measurement framework for advertising campaigns and managed Hotels.com's Global Brand Refresh.

• Growth Manager - Hotels.com LATAM · Expedia Group01-01-2012 – 03-01-2016

  Responsible for Spanish LATAM business unit results. Defined GTM strategy for Hotels.com in Spanish LATAM, leading a cross-functional marketing team. Improved CVR by ensuring Product Market Fit and managed Programmatic campaigns for LATAM.

Education

• UADELicenciada, Comercialización
• ReforgeAdvanced Growth Strategy, Marketing
• ReforgeGrowth Series, Marketing
• ReforgeMastering Product Management, Product Marketing
• Universidad Torcuato Di TellaPublic Speaking & Efficient Communications
• Universidad de BelgranoCurso de Posgrado, Gestión Estratégica de las Comunicaciones
• University of Buenos AiresCurso de Posgrado, Estudio del Consumo e Investigación de Mercado
• IAGProfessional Cook, Gastronomy

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