Christina Gunn

About

As a dynamic marketing professional with 15+ years of experience, I excel in developing and executing strategies that drive revenue growth, brand awareness, and market share. My expertise includes long-term planning, sales enablement marketing, and leading high-performing teams. Skilled in data-driven storytelling, marketing automation, digital strategy, and media relations, I boost brand recognition and loyalty. Passionate about leveraging cutting-edge technology like AI and machine learning to benefit humanity. Let's connect and do something wonderful together! My Specialties: * Brand development and brand management * Product marketing and management * Growth marketing and demand generation * Marketing automation and digital strategy * Online marketing, social media, and e-commerce * Marketing communications and media relations Market Experience: * Agriculture * Cannabis * Education/EdTech * Energy * Finance * Health & Wellness * Hospitality, Travel & Leisure * Real Estate * Retail * Sports & Entertainment * Technology * Private and Publicly Traded Companies * Government Agencies * Non-Profit Organizations * Tech Startups

Experience

• Marketing Consultant and Fractional CMO · Brandmetta05-01-2011

  Following the acquisition of my former company, I now channel my marketing expertise to assist mid-sized businesses, corporations, and government agencies in refining or reinventing their marketing strategies. My approach includes devising tailored marketing strategies based on clients' goals and objectives, partnering with creative and public relations agencies for seamless program execution, and engaging independent contractors and studios to bridge resource gaps. Additionally, I serve as a management liaison and advisor for advertising and sponsorship contracts, ensuring success at every stage.

• Advisor · Shriners Hospitals for Children05-01-2014 – 05-01-2018

  As an Advisor on the Community Advisory Council for the Shriners Hospitals for Children Northern California hospital, I provide support and guidance to help further the hospital's message in our local communities.

• Marketing Consultant · Hope Productions Foundation01-01-2009 – 10-01-2011

  I also serve as a volunteer on the Marketing Committee for Hope Productions Foundation. Hope is a non-profit, dedicated to teaching local youth non profits how to “fish” so they will be fed for life. These organizations learn to manage their business, conduct marketing, raise funds, and thrive in the long term. In exchange for their education, Hope commits to providing funds raised from their events.

• Vice President of Marketing · THINQ Ed01-01-2010 – 04-01-2011

  THiNQ Ed is the leader in strategic online solutions for the K-12 industry. Our goal is to help get students engaged with their learning experience. With better engagement comes better learning experiences. As Vice President of Marketing, I directed strategic evolution in branding, product innovation, and customer experience, with responsibility for edtech strategy, new market identification, product launches, sales campaigns, and business development.

• Vice President of Marketing · California Family Fitness08-01-2007 – 01-01-2010

  California Family Fitness is a regional health club brand, with 18+ club locations in California, with a mission to keep families in our communities healthy and thriving. As Vice President of Marketing, I developed and executed integrated marketing strategies to generate interest, demand, and recognition through PR, product/service marketing, creative services, advertising, strategic relationships, direct, event, channel, and online marketing.

Education

• Harvard UniversityComputer Science
• University of PhoenixBachelor of Science (B.S.), Marketing and Business Management

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