Ana Fernández

About

With a decade of experience in SEO, ASO, and content marketing, I deliver 10x organic growth, resulting in a 30% increase in revenue. I advise Fortune 500 companies to Y Combinator-backed startups in the finance, tech, real estate, entertainment, and healthcare sectors, with a cumulative traffic of over 30 million monthly website visitors.

Experience

• Founder & SEO Consultant · Tu Contenido03-01-2020

  Work with high-growth startups and name-brand companies in the finance, real estate, software, and healthcare sectors - including Credicorp, Adobe, DiDi, Global66, Houm, Auna, and Oncosalud - helping them reach over 20 million monthly website visitors, 2.5 billion impressions a month, and a 30% increase in engagement and revenue. Develop targeted SEO strategies and content to achieve top Google rankings that drive 10x growth in organic efforts.

• SEO Consultant · Previsible.io01-01-2023

  Work with top-tier companies, including the leading provider of personal finance solutions, one of the top three music streaming services globally, and the leading real estate marketplace in the United States. Support Fortune 500 companies and Y Combinator-backed startups in the fintech and Gen AI sectors, helping them scale through targeted SEO strategies and innovative content initiatives.

• Head of Content & Brand · MACH10-01-2017 – 03-01-2020

  Developed the voice and brand identity that positioned MACH as the first neobank in Chile, attracting over 1,000,000 users. Created app store texts and implemented ASO strategies to achieve top rankings and increase download rates, with 40% of downloads being organic due to these efforts. Devised techniques to reverse negative reviews and improve ratings. Conducted keyword research, implemented SEO strategies, and developed web content, leading to top search engine rankings for key terms. Established the Help Center and MACH Community to enhance user support and engagement.

• Email Marketing Specialist · Lemontech11-01-2016 – 09-01-2017

  Unified and standardized internal and external communications to ensure consistency and clarity. Created and developed email marketing campaigns, reaching over 100,000 contacts monthly with an open rate of over 62%. Developed communication strategies that effectively reduced customer churn by 6.5%.

• Creative Director - Project Manager · Airium Com09-01-2014 – 10-01-2016

  Led a team of 10 creatives in developing high-impact marketing strategies for major clients such as Kraft and Starbucks. Designed and executed digital marketing plans, resulting in a 22.5% increase in brand recognition and a 7.3% rise in revenue. Monitored and evaluated the effectiveness of strategies using A/B testing and analytics. Wrote and edited compelling copy for blog posts, social media, and websites.

Education

• New York UniversityJournalist
• Harvard Business SchoolCertificate, Disruptive Strategy
• University of OxfordCertificate Programme, Artificial Intelligence
• Massachusetts Institute of TechnologyCertificate, Innovation and Technology

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