Ana P. López Laboy

About

Experienced and results-driven Experiential Event Manager with over 5 years of expertise in event planning, brand activation, and experiential marketing. Skilled in strategic planning, event logistics, budget management, and team leadership. Proven track record in executing large-scale, immersive events for top brands, driving brand awareness and consumer engagement. Passionate about innovation, storytelling, and delivering high-quality events on time and within budget. Experienced in industries including Food & Beverage, Healthcare, Retail, Non-profit, Media, Beauty, and Hospitality. A creative professional skilled in applying analytics and insights, as well as idea establishment, to produce visual and clear content with exceptional results. Capable of working effectively in a team and adapting to a constantly evolving work environment, applying problem-solving methods as needed. Approaches all situations with vivacity and rapidly learns new skills, eager to apply all acquired knowledge.

Experience

• Experiential Events & Marketing Manager · Ferrero2023-10-01 –

  Lead the strategic planning and execution of large-scale experiential events and brand activations for 10+ major brands, including Nutella, Tic Tac, Kinder Bueno, and Ferrero Rocher. Managed all event logistics, site selection, vendor coordination, and production timelines. Oversaw the budgeting process to ensure all events were delivered on time and within financial constraints. Contributed to successful product launches that led to a 100% increase in brand awareness and customer satisfaction. Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives.

• Culinary Event Coordinator · Mesa Redonda2022-01-01 – 2023-10-01

  Coordinated medium-scale culinary experiential events and activations, collaborating with international chefs and hosts. Managed all logistics for events both domestically and internationally, overseeing event flow, production, and vendor management. Developed detailed event budgets and ensured projects were completed within scope, time, and budget. Created and maintained event websites, social media accounts, and other online platforms to promote the event.

• Event & Marketing Coordinator · Romantics Anonymous2021-07-01 – 2023-04-01

  Developed signature branded experiences for clients that were featured in top publications, including @theweed. Handled all aspects of event planning, including client communication, logistics, and on-site event management. Collaborated with marketing team to launch a successful digital marketing campaign that increased by 110%. Managed relationships with vendors, ensuring all marketing materials were produced and delivered on time and within budget.

• Social Media & Event Management · 5 Sentidos2022-03-01 – 2023-01-01
• Social Media Manager · SC Marketing2022-02-01 – 2023-01-01
• Social Media Manager · Invision Media2019-03-01 – 2022-02-01

Education

• Universidad de Puerto RicoBachelor of Business Administration - BBA, Marketing
• Universidad del Sagrado CorazónMasters, Marketing & Event Production

Similar talent on Pangea

Brett K.Experiential Marketing | Event Strategy | WellnessAustin, TXAshley H.Senior Events Marketing Leader | Global Brand Strategy, Campaigns, Partnerships and Activations | Creating Big + Bold Experiences for Brands and the people who love themNew York, NYSydni-Celeste S.Experiential & Digital Producer | Creative Project Management | Brand Experiences |New York, NYAna-Maria E.Global Influencer Marketing Strategist | Influencer Marketing | Event Management | Content CreationBucharest, Romania