Sydni-Celeste Sawyer

About

Why You're Here: I’m a Senior Experiential Producer & Associate Director with 12+ years of expertise in high-impact brand activations, live experiences, and entertainment-focused campaigns. My passion lies in creating immersive moments that blend culture, storytelling, and audience engagement. What I Do: I’ve led $10M+ campaigns for global brands like top tier clients across industries, delivering record-breaking audience engagement and media impressions (2.1B+ views in a single campaign). My expertise spans experiential marketing, digital activations, and brand partnerships, where I bridge strategic vision with flawless execution. My Strengths: - Transforming brand ideas into cultural moments that drive engagement & sales. - Leading cross-functional teams (up to 50+) to execute high-level activations. - Navigating budgets ($500K–$10M) while optimizing ROI & streamlining logistics. - Infusing music, entertainment & pop culture into experiential campaigns. I’m always open to opportunities where creativity, culture, and business strategy intersect. Whether it’s crafting unforgettable live experiences, leading high-profile activations, or shaping brand narratives—I’d love to collaborate. Let's connect and see where my skills meet your needs.

Experience

• Senior Producer · Freelance10-01-2018

  Drove operational excellence by optimizing resource allocation and expediting project timelines, leading to a tangible 30% reduction in project turnaround time. Pioneered data-driven campaign strategies, leading to 35% repeat business and client referrals. Led strategy, creative development, and execution of $10M+ experiential campaigns across 40+ projects, ensuring flawless execution and high client satisfaction. Managed and mentored teams of 50+ event professionals, implementing leadership development programs that increased retention by 30%.

• Creative Producer · Yahoo01-01-2022 – 01-01-2023

  Led a multifaceted team of creatives, overseeing designers, copywriters, and 3rd Party collaborators, driving them towards exceptional campaign delivery for esteemed clients in the sports and finance industries. Achieved a commendable 95% on-time and on-budget project completion rate. Drove the successful planning and execution of a diverse array of 15+ digital campaigns. Fostered seamless interdepartmental collaboration by working closely with cross-functional teams. Managed project budgets exceeding $650,000, resulting in enhanced financial transparency and optimized resource allocation.

• Senior Experiential Producer · Jack Morton Worldwide06-01-2020 – 06-01-2022

  Orchestrated end-to-end planning and production of campaigns, achieving an impressive track record of successful and seamless executions. Leveraged innovative creative strategies and meticulous attention to detail, resulting in a substantial 25% surge in sales for clients. Managed budgets exceeding $500,000, consistently delivering projects with a remarkable 15% cost savings. Implemented cutting-edge multi-city tour logistics systems, achieving a measurable 10% reduction in overall projected costs. Cultivated and nurtured robust relationships with key stakeholders, esteemed venues, and reputable vendors.

• Social Media Manager · Freelance06-01-2019 – 03-01-2022

  Developed and launched successful social media marketing campaigns for consumer packaged goods brand, resulting in a 42% increase in brand awareness and a 35% increase in website traffic. Oversaw the production of a viral video campaign that received over 10 million views on TikTok & Instagram. Led the development and execution of a successful series of email marketing campaigns for a B2B software company and a consumer interactive adventure experience.

Education

• Roosevelt UniversityIntegrated Marketing Communications
• De La Salle Institute - Chicago, IL

Similar talent on Pangea

Emily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NYKKenya D.Senior Integrated Marketing & Project Manager | Driving Cross-Functional Execution Across Creative, Product, Media & Analytics | Creative OperationsNew Haven, CTNicole P.Creative and detail-oriented digital content creator with a passion for creating memorable experiences.Chicago, ILDana C.International Brand Marketing & Project Management Professional in Beauty, Fashion & LifestyleNew York, NY