Ana-Maria Enache

About

I’m a versatile international event management & marketing professional with a passion for creating memorable, engaging audience experiences. With a background spanning hospitality, retail, cultural and corporate environments, I bring a broad perspective and an eye for innovative ideas. I lead influencer marketing campaigns for lifestyle, gaming and telecommunications brands across the US, UK, EMEA and LATAM markets, from strategy to execution. My focus is on coaching and supporting creators to deliver standout, brand-aligned content that resonates with audiences and drives measurable results. By combining creative storytelling with data-driven insights, I help brands and creators alike turn great ideas into campaigns that convert. Let’s connect.

Experience

• Freelance Influencer Marketing Manager2025-10-01 –
• Influencer Campaign Coordinator · BENlabs2022-09-01 – 2025-07-01

  Supported senior leadership in delivering high-touch service to clients and influencers across lifestyle and gaming campaigns in LATAM, EMEA, US, and UK markets. Contributed to creative strategy and execution of influencer campaigns across platforms including YouTube, Instagram, TikTok, and Twitch. Managed campaign logistics: status reporting, presentations, influencer research, and performance tracking. Maintained CRM systems, coordinated product shipments, and ensured timely campaign deliverables. Built strong cross-functional relationships and ensured consistent brand and influencer representation. Researched industry trends in social, gaming, and tech to support strategic planning. Adapted to fast-paced environments while maintaining a high level of organization, communication, and professionalism.

• Influencer Marketing Account Manager · Ana Luisa (we are hiring!)2021-08-01 – 2022-07-01

  Building relationships with influencers and negotiating sponsored content for YouTube, Instagram and TikTok accounts. Managing campaigns to align with marketing strategies. Suggesting engaging content for all social media accounts. Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities. Employing marketing analytics techniques and organizing data. Updating spreadsheets, databases, and inventories with statistical, financial and non-financial information. Assisting the team in marketing strategy for company growth.

• Event Administrator · Emerson Automation Solutions2019-08-01 – 2021-08-01

  In this position I have deepened my technical skills by moving from a physical event strategy to a virtual one in less than 6 months. I have been responsible for planning and executing event activities during pre-planning, technical set-up and on the day. Main tasks included: Managing the event management platform and adapting it to the needs of a virtual event; Designing the user experience on the event platform for a pleasing event; Offering suggestions for digital content that could generate interest, excitement and registrations; Registration reporting; Working with the team and coordinating the communication processes; Managing the event website by creating and updating the content (WordPress); Day-of-event administration of the event platform; Acting as main point of contact for customers and offering customer support.

• Social Media Coordinator · SARA Restaurant2018-04-01 – 2018-09-01

  SARA Restaurant is a premier Italian dining destination in Bucharest, bringing authentic Italian cuisine to the city. I played a pivotal role in enhancing the restaurant's online presence and customer engagement across social media and review platforms. Key accomplishments include: Social Media Growth: Launched and managed the restaurant's Instagram account, achieving significant audience engagement through targeted ads, effective hashtag strategies, and creative content. Content Planning: Developed and executed a weekly content calendar, highlighting top products, new menu launches, boutique offerings, special events, and contests. TripAdvisor Excellence: Managed the restaurant's TripAdvisor account, boosting its ranking to #4 out of 327 Italian restaurants in Bucharest and #17 out of 1,791 restaurants overall, with a 92% 5-star review rate. Customer Interaction: Proactively addressed customer feedback on TripAdvisor and Google, ensuring prompt responses to reviews and complaints, which enhanced the restaurant’s reputation.

• Internship, Events Coordinator · Emerson2017-07-01 – 2018-06-01

  For my placement year I held the Event Coordinator position for Emerson’s Global Users Exchange, a 1500+ user conference which takes place once every two years. My role included the following key responsibilities which shaped a successful visitor experience and attendee journey: Managing the event's registration system; Communicating with all the International Players (predominantly from Europe, Middle East & Africa) and informing them weekly about registration status through detailed reports; Maintaining and reporting on all the Exchange parameters; Coordinating the internal and external communication processes; Preparing the event check lists and other administrative related tasks; Sourcing and liaising with suppliers to fulfill needs; Creating and updating content for communication media (Event Mobile App, website in WordPress); Replacing the Events Coordinator while absent; Coordinating the Registration Desk Team during the event in The Hague, the Netherlands.

• Match Day Retail Assistant · Surrey Sports Park2016-11-01 – 2017-06-01

  Assisting on match days for Surrey Storm Netball, Surrey Scorchers Basketball, Surrey Smashers, Netball London Live: merchandise and programme sales.

• Customer Assistant · Simply Fresh Convenience Stores2016-10-01 – 2017-06-01

  Working in a very fast-paced commercial environment within the university premises has allowed me to develop client relationship and team management abilities: Dealing with customer inquiries and reporting on problems; Assisting customers with product choice; Assisting new employees with till and shop floor training; Operating the till and replenishing the stock; Closing the cash drawers.

• Student Course Representative · University of Surrey2015-11-01 – 2016-06-01

  As a Course Rep I represented and voiced fellow students' opinions and liaised with senior staff to ensure a smooth academic experience for both parts.

• Casual Events Staff · G Live, Guildford2016-02-01 – 2016-04-01

  Working alongside the hospitality team, covering a variety of shifts for delivering smooth events and good customer service.

Education

• University of SurreyBachelor of Science (BSc), International Events Management

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