Ana Pie Quevedo

About

With a robust background in communication and marketing, I have honed my skills through diverse educational and professional experiences. I graduated with a degree in Comunicacion Publicitaria e Institucional from Pontificia Universidad Católica Argentina and furthered my expertise with a Copywriting course at Coderhouse. My international perspective was enriched by participating in the IIB Program at SUNY New Paltz. Professionally, I am currently a Brand Marketing Specialist at PUMA Group, where I develop strategies to boost brand visibility. Previously, I served as a Social Media Analyst at Cervecería y Maltería Quilmes, optimizing social media strategies. My early career included roles in trade marketing and influencer research, providing a comprehensive understanding of brand dynamics. My journey reflects a commitment to enhancing brand engagement through strategic communication and marketing initiatives.

Experience

• Brand Marketing Specialist · PUMA Group04-01-2022

  As a Brand Marketing Specialist at PUMA Group, likely responsible for developing and executing marketing strategies to enhance brand visibility and engagement.

• Social Media Analyst · Cervecería y Maltería Quilmes11-01-2020 – 04-01-2022

  As a Social Media Analyst, likely responsible for analyzing social media metrics and trends to optimize marketing strategies and enhance brand presence.

• Pasante Game Plan-Trade Marketing · Cervecería y Maltería Quilmes10-01-2019 – 10-01-2020

  Desarrollo de bajada de campañas de marcas a los canales de trade (SMK, Autoservicios, Tradicionales y On Premise): Brief de agencias, desarrollo de materiales, coordinación con marketing, relación y negociación con proveedores, coordinación de entrega y ejecución de materiales con regiones. Evaluación de impacto de campañas y de indicadores principales de ventas: desarrollo de tableros de seguimiento en Excel y presentación de resultados en power point.

• Freelance Influencer Research · Unilever10-01-2019 – 11-01-2019

  Trabajo freelancer para la búsqueda de perfiles de influencers con un background scientifico.

• Special Events · OMEGA SA03-01-2019 – 06-01-2019

  As a Special Events role at OMEGA SA, likely responsible for planning and executing events to promote brand awareness and engagement.

Education

• Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'Comunicacion Publicitaria e Institucional, Publicidad
• CoderhouseCopywritting
• SUNY New PaltzIIB Program - INSTITUTE FOR INTERNATIONAL BUSINESS PROGRAM
• Universidad Austral, Buenos AiresComunicacion Social
• St. Catherine's Moorlands SchoolBachillerato, Antropología cultural

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