Dolores Ormaechea

About

Intuitive and versatile, expert in corporate communication and content marketing. I have helped brands from various sectors to achieve their communication goals, as well as to redefine their strategy based on data analysis and user-centricity. When I'm not working, you can find me at the sea, trekking in the mountains or with family and friends.

Experience

• Marketing Operations Specialist · Bluserena Hotels & Resorts11-01-2023

  Responsible for overseeing marketing operations, likely contributing to the development and execution of marketing strategies to enhance brand presence and drive customer engagement.

• Communications Specialist · Pomilio Blumm11-01-2022 – 08-01-2023

  Content generation for social media and newsletters of EU projects, departments and organisations: DG INTPA, DG NEAR, DG COMP, ENISA, Food Wave Project. Creation of content strategies based on business objectives. Definition of the editorial plan in collaboration with the creative team. Analysis and reporting of KPIs to optimise strategies. Management of feedback with clients using the Basecamp platform.

• Lead Generation Analyst · Verisure10-01-2021 – 01-01-2021

  Collaboration in the development of the B2C communication strategy in social media. Definition of the editorial plan for social media and the website. Support in lead analysis and reporting. Coordination of the tasks of the creative team. Support in the management of Google Ads and Meta campaigns.

• Social Media Manager · Encender05-01-2019 – 12-01-2020

  Collaboration with the Project Manager in the development of the B2B communication strategy of Tenaris Argentina. Management of the relationship with customers and suppliers. Planning, creation and programming of posts on social media. Coordination of the tasks of the creative team. Event coverage. Analysis and reporting of KPIs.

• Community Manager · Encender03-01-2020 – 12-01-2020

  Generation of the editorial plan. Content writing and publication. Coordination of tasks with the team. Events coverage. Metrics reports.

• Marketing Consultant · Sofía Bevilacqua Accesorios01-01-2016 – 01-01-2021

  Communication consultant in social media and e-commerce. Assistance and styling in photo shoots. Re-design of logo and business card.

• Art Direction Assistant · Farmacity04-01-2019 – 04-01-2019

  Art direction assistance for a social media campaign for beauty and hygiene products.

• Digital Communications Intern · Radio Mitre06-01-2018 – 12-01-2018

  Copywriting for social media posts.

• Marketing Assistant Intern · Chwala07-01-2016 – 12-01-2017

  Support in the definition of the marketing and communication strategy in line with the company's objectives. Supervision and management of marketing activities (e-commerce, social media, influencers, events). Customer and supplier relations. KPI analysis and reporting. Assistance and styling for photo shoots.

Education

• Catholic University of ArgentinaInstitutional Communications and Advertising, Marketing
• Rucula AcademyCourse of Account Management, Marketing
• Rucula AcademyCourse of Paid Media, Marketing

Similar talent on Pangea

Paula G.Strategic Marketing Expert | Data-Driven InnovatorBuenos Aires, ArgentinaMelanie D.Insight-driven marketing creative blending storytelling, design, and strategyBuenos Aires, ArgentinaAna P.Brand Marketing Specialist | Communication ExpertMelanie D.Helping Brands Achieve Their Vision | Communications & Marketing | Future Art Director