Ana Rocha
MSc in Data Science for Marketing | Data-Driven Marketing & Digital Strategy | Yves Rocher Portugal Marketing Trainee | Entrepreneur & Digital Business Founder
7 yrs experience · Porto, Portugal · <10 hrs/week
About
Marketing graduate from ISCAP – Instituto Superior de Contabilidade e Administração do Porto, with a strong interest in digital strategy, consumer insights, and the integration of AI and automation in marketing analytics. Currently pursuing NOVA IMS Information Management School Master’s degree in Data-Driven Marketing, with a specialization in Data Science for Marketing (2025-2026). During my academic journey, I was part of the Marketing Department at EXUP – Experience Upgrade Program (FEP), where I helped plan and manage events. In parallel, I founded an international digital business where I design and sell handmade crochet pieces and photocards to collectors around the world. This experience has sharpened my digital marketing skills — from content strategy and SEO to customer communication and time management — while reinforcing my entrepreneurial mindset and global perspective. Naturally curious, data-driven and results-oriented, I’m passionate about innovation, creativity, and emerging tech like artificial intelligence. I’m constantly seeking growth through new challenges, trends, and learning opportunities.
Skills
Experience
- Internship Trainee · Yves Rocher Portugal01-01-2025 – 04-01-2025
Marketing Trainee (Communication & Training) at Yves Rocher Portugal
- Online Business / Instagram Shop · Online Business / Instagram Shop01-01-2022 –
Sale of handmade crochet pieces and photocards; digital marketing, content strategy, and customer communication.
- Membro do Departamento de Marketing · EXUP - Experience Upgrade Program10-01-2016 – 01-01-2018
Education
- NOVA IMS Information Management SchoolMaster's degree, Data-Driven Marketing, com especialização em Data Science for Marketing
- Instituto Superior de Contabilidade e Administração do PortoMarketing, Marketing
- Universidade do Porto - Faculdade de EconomiaBachelor's Degree in Economics, Economics
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