Fernanda Fruett

About

10+ years of holistic digital marketing experience spanning corporate and retail for sports and fashion fields, building brands and driving results. Recently transitioned back into B2B SaaS after a successful period as a freelance marketing strategist, bringing a fresh perspective and entrepreneurial spirit. Creative, data-driven with a research and problem-solving mindset I deliver hands-on attitude to craft impactful marketing solutions. I’m a native Portuguese and fluent English speaker, with Italian background and speaking skills, able to understand some Spanish, which gives me depth to crafting compelling brand narratives and connecting with local/global audiences on a deeper level. Outside of work, I embrace a lifestyle that balances strategic thinking with creative expression, reconnecting with myself through CrossFit and meditation. I’m available for overseas travel as required.

Experience

• Senior Content Strategist & Project Manager · GrowthMasters - VC/CXO Content2025
• Content Strategist · GrowthMasters - VC/CXO Content05-01-2024

  GrowthMasters is the largest-reaching LinkedIn organic content agency in the world with +70M views generated for executives and consultants to companies like Google, Netflix, Salesforce, Comedy Central, CNN, and many more. GM Predictable B2B Growth Method books 5-30 sales calls per month for our clients using LinkedIn outreach funnels. As Content Strategist, I collaborate on a team that uses the Target Audience Obsessed paradigm to strategize organic campaigns. We work in very targeted B2B industries and create campaigns for over 50 different niches ranging from venture capital and private equity to SaaS, 5G, real estate, hospitality tech, marketing and more. Headquarters in San Francisco, CA; fully distributed team located worldwide.

• Marketing Strategist · Upwork2024-02-01 –

  End-to-end services: AI-based SaaS Marketing Platforms testing, Market Research, Brand Research, Marketing and Communication Plan, Social Media Management, Content Strategy, Performance Marketing Management, Copywriting, SEO, General Translation and Transcription.

• Retail Marketing Analyst - Melissa · Grendene S/A2021-04-01 – 2024-02-01
• Franchise Manager · Drops de Menta2020-10-01 – 2021-04-01
• Sales & Logistics Analyst · Arezzo&Co / Alexandre Birman2019-11-01 – 2020-07-01
• Sales and Visual Merchandising Assistant · Rebel Sport2017-10-01 – 2019-06-01

  Responsible for receiving products, comparing sales performance of products and collections and give recommendations to management on possible solutions related to sales and e-commerce (pricing, promotion, remarkings, markdowns). Coordination with store managers and implementation of seasonal merchandising presentations, integrating the brand identity in the visual presentations of all stores and website as well as ensuring the conformity of the brand standards in all efforts of visual merchandising in physical stores and online campaigns. Monitoring the goods inventory and guarantee of replenishment of quick sale items, as well as collection purchase. Consistently and exceptionally practicing customer service by contributing to the daily sales and KPIs goals.

• Retail Sales Team Member · Rebel Sport2016-11-01 – 2017-10-01
• Marketing Assistant · Autotravi Borrachas e Plasticos Ltda.2013-02-01 – 2014-09-01

  Support to marketing management in online projects (websites, social media, intranet, email marketing campaigns) as well as in offline projects (such as creation of catalogs, folders, manuals, collateral material, among others in partnership with agency; activities with the sales department aiming at the elaboration of commercial campaigns and relationship actions with sales representatives; planning of participation in national and international market fairs; market research and customer satisfaction research; standardization of the companies' visual identity; creation of internal sales incentive campaigns.

• Assistente de Marketing · Acrilys do Brasil Laminados Plásticos Ltda.2012-01-01 – 2012-12-01

  Graphic materials development and creation of layouts and templates for endomarketing according to visual identity standards, contact with suppliers for printing quotes of graphic materials, quotation of gifts for customer relationship activations, planning and execution of social media strategies as well as content creation.

Education

• Pontifícia Universidade Católica do Rio Grande do SulMaster of Business Administration, BI, Digital Marketing and Data Driven Strategy
• UCS - University of Caxias do SulBachelor in Social Communication, Advertising
• HubSpot AcademyCertification, Inbound Marketing
• Australian Pacific CollegeDiploma, Marketing and Communication
• Australian Pacific CollegeCertificate IV, Marketing
• Australian Pacific CollegeCertificate III, Business
• Google Analytics AcademyCertification, Digital Marketing

Similar talent on Pangea

Gabriel I.Digital Marketing Manager | Growth Manager | Instructor | Paid Media Manager | Marketing ManagerSão Paulo, State of São PauloAndreza M.Digital Marketing Strategist and EntrepreneurJaboatão dos Guararapes, State of PernambucoAlena D.Marketing Leader Driving Growth through Digital Channels | Data-driven, Creative, and AnalyticalBarcelona, SpainHeloisa B.Marketing & Communications Strategist | Campaigns, PR & Partnerships | Corporate CommunicationBrazil