Huyen-Trang TRAN

About

I'm a junior marketing & data analyst passionate about digital marketing, automation, and data-driven strategy. With over a year of experience in B2B environments (Orange, ICAPE Group), I’ve worked on Google Ads, CRM automation, market research, and performance analysis. I’m comfortable working in multicultural environments, fluent in English (C1) and French (B1), and always eager to learn, especially how AI and data can improve marketing outcomes.

Experience

• Chargée de marketing digital · Orange2024-09-01 – 2025-03-01

  Pilotage et optimisation des campagnes d’acquisition (Google Ads, META, affiliation). Conception et coordination des briefs créatifs et médias avec les prestataires. Gestion du site web/blog : création de contenu via WordPress et optimisation SEO. Community management : gestion des réseaux sociaux (Instagram), production de contenu et rédaction du planning éditorial. Suivi et analyse des performances digitales : suivi des KPIs, élaboration de reportings et analyses détaillées des campagnes. Réalisation d’études de marché et analyses concurrentielles approfondies.

• Marketing Data Analyst · ICAPE Group2024-04-01 – 2024-09-01

  Pilotage du projet de nettoyage CRM et SAP. Analyse et présentation des données concernant les activités marketing, eShop. Préparation de brochures marketing. Soutien à l'équipe commerciale avec des prospects potentiels. Création de contenu pour les médias sociaux (LinkedIn).

• Data Analyst Assistant · ICAPE Group2023-10-01 – 2024-03-01
• Public Procurement Consultant · National e-Procurement Center2020-02-01 – 2021-09-01

  Spearheaded consultations on the National e-Procurement platform and Vietnamese public procurement regulatory framework, ensuring seamless compliance and efficiency. Educated stakeholders through comprehensive e-Procurement System workshops, enhancing their understanding and utilization of the system's capabilities. Achieved a remarkable 98% satisfaction rate from business users, showcasing dedication to exemplary service and provided professional guidance to esteemed Vietnamese banking institutions.

• Editor · Esoft2019-04-01 – 2019-11-01

  Transformed digital publications for international real estate agencies, enhancing market appeal. Utilized Adobe Photoshop and Illustrator to elevate design capabilities. Achieved proficiency in industry-standard software for real estate marketing at Esoft.

Education

• KEDGE Business SchoolProgram Grande École, MSc in International Management
• IAE Paris - Sorbonne Business SchoolMaster of Business Administration - MBA, Business Administration and Management, General
• French Vietnamese School of Management (CFVG)Master of Business Administration - MBA

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