Anastasia Nekrasova

About

Senior Product Designer with 6+ years building enterprise and consumer software across fintech and SaaS. Experienced designing complex operational workflows, internal platforms, and scalable systems that balance technical complexity, user trust, and business impact—leading end-to-end enterprise reporting, 0→1 consumer product launches, and cross-platform design systems leveraging modern AI-assisted design-to-code workflows.

Experience

• Senior Product Designer · Esusu08-01-2021

  Led end-to-end design of an enterprise reporting platform processing 2M+ monthly records, transforming fragmented manual operations into scalable operational workflows with auditability, status visibility, exception handling, and compliance safeguards. Designed complex internal tools used by operations teams to validate data pipelines, resolve reporting exceptions, manage identity matching, and improve system reliability across high-volume financial infrastructure. Built and launched a 0→1 consumer product across web, iOS, and Android, scaling from MVP to 100K+ users while defining onboarding architecture, identity verification, and trust-critical financial workflows. Improved onboarding conversion by 24% through funnel analysis, workflow redesign, improved error recovery patterns, and reducing user friction across multi-step verification flows. Built and scaled a cross-platform design system that improved accessibility standards and increased development velocity by 36%, creating reusable patterns across consumer and enterprise-facing products. Leveraged AI-assisted workflows and modern design-to-code tooling (Cursor, Claude Code, V0) to accelerate product exploration, prototyping, and cross-functional collaboration with engineering.

• Product Designer (Contract) · Halftone Digital02-01-2021 – 07-31-2021

  Owned the end-to-end design and delivery of UI/UX experiences for clients using a lean process that included research, design, testing, and iterative refinement. Delivered a B2B plugin for an educational platform serving millions of users. Conducted extensive competitive analysis using multiple analytical techniques to identify product strengths, weaknesses, and growth opportunities. Led in-depth user interviews with 6 participants and synthesized insights into journey maps and a clear product vision.

• Product Designer (Contract) · Mynd09-01-2020 – 11-30-2020

  Redesigned the dashboard for real estate investors, resulting in a 25% increase in Net Promoter Score (NPS) and a 12% decrease in support tickets. Partnered closely with product managers, designers, marketing teams, and engineers to deliver the dashboard. Leveraged the design system and contributed to its enhancement by introducing new UI components, ensuring consistency and scalability across interfaces.

• Product Designer (Contract) · Bridal Breeze06-01-2020 – 08-31-2020

  Collaborated with the business owner to identify business and user goals and challenges. Redesigned the customer web experience, resulting in an 11% increase in lead conversions.

• Instructional Designer · Instructional Designer11-01-2018 – 01-31-2020

  Conducted extensive user research to gather feedback from management, instructors, and employees using surveys, interviews, and focus groups. Designed, developed, and delivered training programs, resulting in consistent positive feedback from trainees.

Education

• Russian State UniversityMaster of Arts, Advertisement and Marketing Communications

Similar talent on Pangea

Yuliia L.Design Engineer | Product Designer | AI, B2B SaaS, 0→1 ProductsSan Francisco, CAMarina M.Product Design Expert | SaaS & B2B Specialist | Team & Process BuilderLisbon, PortugalJennifer D.Principal Product Designer | 15+ Years in Fintech, Enterprise SaaS & B2B Product DesignHudson, NY 12534Eugene E.Senior Product / UX Designer | Specializing in Fintech & Crypto ApplicationsNew York, NY