Jennifer Dopazo

About

Award-winning Principal Product Designer with 15+ years shipping end-to-end digital experiences across fintech, enterprise SaaS, and B2B platforms. Founding and leading experimentation programs, design systems, and cross-functional operating models inside large organizations. Skilled in AI-assisted prototyping, qualitative research, and behavioral design to drive measurable outcomes while maintaining quality. Comfortable bridging strategy and hands-on craft, with a focus on mission-driven products that simplify complex systems.

Experience

• Principal Product Designer, CXO Shop · American Express

  Started and led CXO Shop, a net-new behavioral experimentation practice built to transform acquisition experience strategy across consumer and commercial journeys. – Built the operating model end-to-end: experimentation intake systems, PIE-based prioritization, cross-functional rituals, and behavioral insight integration using analytics, ContentSquare, and customer-intent research. – Directed a portfolio of 108 experiments across consumer and commercial acquisition surfaces — focused on reducing cognitive load, improving product comprehension, and accelerating progression to application. – Delivered measurable business impact: GCXO-255 VAC One Stop Shop (+11.5% NAA, ~$19M projected); GCXO-249 Offer Hub (+5.4% app starts, ~$4.5M); GCS-172 Card Tile Revamp (+6.32% NAA, ~$3.7M). – Elevated experimentation into a behavioral decision-design practice and built and coached the CXO design team in systems thinking, stakeholder management, and experimentation strategy.

• Senior Product Designer, eApply · American Express10-01-2018 – 04-30-2025

  Designed acquisition and application experiences for commercial and small business card products within Amex's core eApply ecosystem. – Led migration of legacy standalone HTML experiences into a unified design system — a significant multi-year effort requiring close collaboration with engineering, product, and brand. – Ran a test-and-learn optimization program across application flows, improving conversion and reducing drop-off across high-traffic acquisition journeys. – Designed and iterated on post-submission flows improving clarity and reducing anxiety at critical moments in the customer journey. – Mentored designers across teams and contributed to cross-functional experimentation reviews that shaped company-wide acquisition strategy.

• Principal Product Designer · Candelita Studio01-01-2020 – 01-01-2025

  Independent design practice partnering with enterprise and growth-stage organizations on UX strategy, research, and end-to-end product design.

• Principal Product Designer · Korn Ferry01-01-2022 – 12-31-2025

  – Led strategic UX architecture for an enterprise talent and leadership development platform — designing experiences for participants, managers, HR stakeholders, and multi-program workflows at global scale. – Simplified complex assessment and feedback flows into participant-friendly journeys, with accessibility compliance across all interfaces. – Validated information architecture through moderated research and iterative concept testing before implementation.

• Senior Design Manager · AB InBev / BEES01-01-2020 – 12-31-2023

  – Hired and led a 6-person distributed design team across Mexico and Brazil, managing senior designers and UX researchers across simultaneous enterprise initiatives. – Redesigned onboarding and registration flows for a B2B commerce platform serving 3M+ retailers across Latin America — reducing friction and improving activation. – Introduced behavioral design and progressive profile-completion mechanics that increased engagement and reduced support volume.

• Senior UI/UX Designer Consultant · IQVIA01-01-2018 – 12-31-2019
• Senior UI/UX Designer Consultant · ADP Innovation Lab01-01-2015 – 12-31-2016
• Senior UI/UX Designer Consultant · The New York Times01-01-2012 – 12-31-2015
• Senior UI/UX Designer Consultant · Gerson Lehrman Group01-01-2012 – 12-31-2014
• Art Director & Interaction Design Lead · Banana Design Lab01-01-2009 – 12-31-2011

Education

• Parsons The New School for DesignMFA, Design and Technology
• ProDiseñoBFA, Visual Communication

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