Eugene Erzov

About

I’m Eugene Erzov, a Senior Product/UX Designer with 6 years of experience building high-impact web and mobile applications in fintech, cryptocurrency, and internal tools. I'm best at transforming complex, data-heavy workflows into intuitive, efficient products that deliver measurable results. I’ve worked closely with support agents, risk-ops analysts, and engineers to design dashboards, trading terminals, KYC and payments systems, and other back-office tools that improve speed, accuracy, and satisfaction. What I do best: - Lead end-to-end UX – from research (interviews, shadowing, analytics) to wireframes, high-fidelity prototypes, and design systems in Figma. - Build accessible (WCAG 2.1 AA), responsive UI for both small and large screens. - Collaborate in Agile/Scrum environments, handing off to developers via Storybook and ensuring pixel-perfect delivery. - Measure success with A/B testing, funnel analysis, and KPIs – from reducing onboarding drop-off to boosting CSAT. If you’re building fintech, crypto, or complex internal tools and need a designer who blends product thinking with hands-on execution, let’s connect.

Experience

• Senior Product Designer · tothemoon2024-09-01 –

  Designing and improving web and mobile trading platforms in the cryptocurrency and fintech space. Lead UX/UI for checkout, trading, and onboarding flows, working closely with product managers, engineers, and QA in Agile/Scrum teams. - Streamlined crypto & fiat checkout flows, reducing transaction time by 20% and boosting CSAT by +18 pts. - Led redesign of spot trading terminal widgets; A/B testing showed +25% task success and +17% repeat trades. - Co-created Meme Coins listing feature, attracting 10K first-time deposits in week 1. - Built a mobile-first design system (tokens, WCAG 2.1 AA palette), reducing UI debt by 30% per release. - Conducted UX research, usability testing, and A/B testing, reducing onboarding drop-off by 15%.

• Senior UX Designer · VTB2023-05-01 – 2024-09-01

  Owned the design of customer acquisition, loyalty, and promotional experiences for a bank with 18M+ retail clients. Delivered data-driven UX improvements to drive growth, accessibility, and user satisfaction. - Designed and launched Referral Program and Promotions Hub, delivering 12% MoM growth in new accounts. - Conducted 30+ user interviews and workshops, shaping the UX strategy for loyalty products. - Remote-tested prototypes with 50 users; increased task completion by 22%. - Integrated WCAG 2.1 AA accessibility into the design system, cutting dev hand-off time by 40%. - Mentored 2 junior designers, improving team sprint velocity by 15%.

• UX Designer · Domclick2021-07-01 – 2023-05-01

  Designed web and mobile products for real estate search, mortgage applications, and advertising management. Focused on efficiency, usability, and revenue growth. - Built ad-campaign manager tool; agents launched ads 3× faster, support tickets reduced by 28%. - Redesigned mortgage product, generating $200K monthly revenue within 90 days. - Created data visualization dashboards for analysts, improving workflow speed by 25%. - Conducted mixed-method research in 4 cities; IA redesign boosted NPS by +12 pts. - Maintained living Figma design system, removing 200+ duplicate components.

• Web Designer · Daughters & Sons — Retail Chain (200+ Stores)2019-07-01 – 2021-05-01

  Created omnichannel marketing and e-commerce designs for one of Russia’s largest retail chains. - Designed 20+ omnichannel marketing campaigns, increasing engagement by 20% QoQ. - Redesigned supplier app, cutting task steps from 8 to 4 and reducing time by 30%. - Developed responsive landing pages, increasing e-commerce conversion by 18%. - A/B-tested promo banners; best version achieved 1.6× higher CTR.

Education

• MIREA (Russian Technological University)Master's degree, Computer Science
• MIREA (Russian Technological University)Bachelor's degree, Computer Science

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