Anastasia Vergiles

About

With 5 years of experience my speciality lies in digital marketing, managing and creating content for social media, creating advertising and promotional texts, and writing articles for websites. As a SMM, I optimised social media accounts and marketing campaigns, significantly boosting engagement and organic growth. My role involved creating compelling graphic and text content, which increased click-through rates and improved organic search rankings through effective SEO strategies. Additionally, I developed brand strategies and managed social media channels, enhancing customer engagement and awareness. My experience reflects a strong ability to elevate brand presence and drive digital engagement.

Experience

• Social Media Manager · Ampere02-01-2023 – 05-01-2024

  Managed business bank social media accounts on LinkedIn, Instagram, Facebook, and X. Optimised social media accounts and marketing campaigns, resulting in an increase in engagement and organic growth in followers across all platforms. Created graphic and text content for the company's social media and website, leading to an increase in CTR. Wrote copies for social media platforms, press releases, website blog articles, and marketing campaigns. Implemented SEO strategies to improve website visibility and traffic, resulting in an increase in organic search rankings.

• Freelance Copywriter & SMM · Freelance03-01-2019 – 02-01-2023

  Managed an Instagram page for a beauty expert and implemented a personal brand strategy, resulting in an increase in customer engagement and overall awareness among the competitors. Developed a comprehensive brand identity and social media page development strategy for a beauty expert, resulting in an increase in Instagram followers. Collaborated with the team at coffee bar 'Spawn' to create social media posts that led to an increase in recognisability and customer traffic. Crafted creative copywriting for an entertaining Telegram channel, driving an increase in followers and engagement metrics.

Education

• National University of Kyiv-Mohyla AcademyBachelor's degree, Public Relations, Advertising, and Applied Communication

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