Gift Wogu

About

Dynamic and fast-paced marketing communications professional with a proven track record of creating and implementing successful strategies for brand development and growth. Experienced in brand storytelling and strategy, campaign development and management, corporate communications, public relations, identifying markets, social media and digital marketing, B2B and account-based marketing and project management. Expert in driving growth through integrated campaigns, collaborations and leveraging digital platforms. Skilled in identifying market opportunities. Excellent communication and relationship-building skills with colleagues and stakeholders. Extensive experience with CRM tools. Expert in content creation, digital marketing, and presentations. Excellent project management skills and proven ability to manage multiple deliverables and leading teams. Strong technical knowledge and ability to research and interpret complex marketing challenges. Exceptional analytical skills with strong attention to detail. B2B Marketing| Public Relations| Relationship Building| Engagement and Conversion | Analytical Skills | Risk Management | Product Ownership | Project Management | Agile Methodology| Event Management | Stakeholder Management | Collaboration | Brand and Marketing Strategy | Corporate Communications | Team Leadership and Management | Problem-solving Industries I Have Worked In: Tech| Finance| Media| Healthcare| Fashion| Ecommerce Tools: Product Owner and Project Management Trello, Slack, Jira. Data Management Microsoft Excel, Microsoft Word, Microsoft PowerPoint, PowerBI (Basic), Google Surveys. Marketing and Content Semrush, Wordpress, Yoast, Keywords Everywhere, Power Director, Canva, Later, Buffer Giftwogu.com

Experience

• Lead Marketing Consultant · SCALEDai06-01-2024

  As a Lead Marketing Consultant, likely responsible for developing and executing marketing strategies, enhancing brand presence, and leading marketing initiatives.

• Product Owner · Somewhat_Female08-01-2023

  Working on developing the app with the Scrum Team. Created the product roadmap and product vision for the Minimum Viable Product (MVP). Working on the epics, child tickets, creating the user stories and personas. Using the MOSCOW method to manage and prioritise product features. Using JIRA to create and keep track of our activities and manage the product backlog. Sprint planning. Attending Agile meetings with members of the team.

• Sales and Marketing Consultant · Delight Recruitment Solutions11-01-2022 – 05-01-2024

  Developed brand strategies, created responses to RFPs from healthcare organisations, and enhanced digital presence, including social media and website management. Delivered communication strategies that effectively positioned client initiatives, resulting in the successful closure of three contracts within the first month. Built and maintained strong client relationships through culturally sensitive and empathetic communication, ensuring alignment with diverse audience needs. Maintained detailed and confidential records of client interactions and healthcare support plans, demonstrating strong skills in managing sensitive information. Worked collaboratively with cross-functional teams, adapting communication approaches to meet varied stakeholder needs and align with organizational culture. In charge of onboarding new staff and registration. Worked on the brands insurance by collaborating with the insurance company. Negotiated and closed deals worth thousands of pounds. Conducted quarterly evaluation of staff performance. Developed tailored communication approaches to effectively support and advocate for individuals, fostering inclusive and supportive interactions. Built trusting relationships with clients, families, and healthcare professionals to coordinate support, demonstrating strong interpersonal skills and the ability to communicate empathetically across different audiences.

• Top Rated Freelance Writer · Upwork05-01-2020 – 07-01-2023

  Featured by Upwork as a Talent Spotlight. Creating blog posts, copies and strategies for local and international clients. Monitoring social media and online sources for industry trends. Writing and editing high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach. Ghostwriting ebooks on different niches. Customising brand message to reach and capture target audience interest and drive engagement. Presenting clients with unique copy options based on overall marketing objectives. Producing original, creative content for promotional advertisements and marketing materials. Evaluating project requirements and content standards for each project in order to produce copy in line with creative structure.

• PR and Communications Strategist · Seventy7 Ventures03-01-2022 – 06-01-2022

  Company representation for relevant events like Accountex London 2022. Increased signups during events by interacting with prospective clients and selling the brand. Developed and implemented strategies for brand development. Authored research and insight think pieces on the metaverse and cryptocurrency. Collaborated on ideas and strategies for the launch of Cryptolytx.

Education

• University of HertfordshireMaster of Science - MS, Management with Digital Marketing
• University of Nigeria, NsukkaBachelor of Arts (B.A.) Second Class Honours, Upper Division, English and Literary Studies

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