Andi H.

About

Confident communications professional with 15 years experience in media, music, and PR. I thrive in fast-paced environments with a focus on fostering genuine relationships. Equal parts creative and organized, I’ve been described as “grace under fire,” and “fabulous in chaos.”

Experience

• Marketing and PR Manager · Merit Street Media2024-03-01 –

  - Manage marketing and public relations efforts for Merit Street Media programming and its news/entertainment talent lineup including: Dr. Phil, Nancy Grace, Steve Harvey, Mike Rowe, and more. - Website Management: Regularly update web pages, ensuring CTAs align with KPIs; manage creative assets and oversee key art from inception to final approval. - Push Notifications & Email Marketing: Prepare and schedule push notifications for promotions/news; develop email marketing calendar, coordinating copywriting, assets, and approvals. - Distribution & Partner Relations: Maintain distribution lists for affiliates, CTV partners, and EPG services; manage partner portal development and ensure asset accessibility. - Project & Vendor Management: Lead project management for shows and specials; liaise with vendors, manage RFPs, and process invoices. - Internal Communication: Ensure clear communication across departments for timely asset delivery and project coordination. - Talent Communication: Develop and foster relationships with national-level talent to ensure their brand standards and growth are in alignment alongside the network's vision.

• Executive Project Manager · Louder with Crowder2022-08-01 – 2023-07-01

  - Served as Senior Management for national comedy and political podcast with over six million subscribers across all major streaming platforms (YouTube, Rumble, Spotify, Apple, etc.) - Co-Managed staff comprised of 25 employees in a high-pressure, fast-paced, live broadcast environment - Oversaw daily show production from run-through to on-air by coordinating research, writing, and editing teams before, during, and after livestreams - Managed pre-produced show content from concept to creation including comedy sketches, music video parodies, in-studio bits, as well as both “look live” and live offsite segments - Assigned and handled creative traffic from concept to green light for scripts, pre-production and final approval - Managed master production schedule and coordination of all elements including actors/guest talent, props, hair/makeup and wardrobe staffing - Owned special projects including literary publishing and live comedy tour coordination (travel, hospitality, photographers, meet & greets) - Co-managed HR and Operational duties, including new employee trials, hiring, onboarding, travel coordination, office and personnel troubleshooting - Managed in-house PR, including fielding inbound media inquiries, crafting press releases and responses, as well as scheduling guest appearances and media tour stops - Assisted with merchandise and sponsorship deliverables (ad copywriting, brand and product visuals, program scheduling and air checks) - Wrangled in-studio, national-level guest talent and assisted with network partner communications

• Artist Manager, Publicist · Jan Smith Studios; Red Light Management & More2016-12-01 – 2021-11-01

  - Directed artist development for a Multi-Platinum vocal/production studio - Serviced 10-20 music artists and songwriters through coaching and consulting efforts - Clientele included Grammy-winning producers, American Idol and Songland finalists - Managed PR (appearances, media relations, press kits, releases, pitches) - Directed photo and video shoots from concept to on-set and post-production - Oversaw album releases, booking, co-writes, distribution, marketing, promotion and publishing - Planned a 250-attendee vocal conference and served as a panel moderator - Managed social media and web design for multiple artists and bands

• Account Director · Liz Lapidus Public Relations2015-01-01 – 2016-09-01

  - Managed PR team and oversaw 20+ lifestyle, hospitality, luxury real estate and retail accounts - Provided clients with high-level, strategic PR, marketing, and social media plans - Developed press releases, media kits, pitches, promotional copy, clips and reports - Managed publicist workloads and oversaw account activity to ensure client retention - Planned special events, media trips and press conferences including details such as: VIP guest and media lists, venue/location, staffing, food and beverage, entertainment, vendors, and post-event coverage - Handled multiple HR and operational duties including recruiting, hiring, general and personnel troubleshooting - Assisted with new business development, RFPs and proposals

• Senior Account Manager · The Reynolds Group (Now Phase 3 Media)2012-05-01 – 2014-10-01

  - Managed media and public relations, marketing, social media and events - Oversaw a large-volume account load with exceptionally high client retention - Garnered press in broadcast, digital, and print media including Wall Street Journal, Entrepreneur, Garden & Gun, etc., and network affiliates (NBC, CBS, ABC, Fox) - Coordinated new business development efforts and RFPs

• Artist Manager (Black Fuel Music) · Universal Music Group2011-08-01 – 2012-05-01

  - Artist Manager for UMG Imprint label - Managed day-to-day activity and travel/touring for multiple number one Billboard-charting/Grammy/Dove Award-winning artists - Served as liaison between talent, record labels, booking and PR agencies - Created and managed artist image and performance development, market strategy, PR, merchandise, and social media - Represented company as panelist/speaker for national music conferences

• Marketing Director · 360 Media, Inc.2008-01-01 – 2009-10-01

  - Created and managed comprehensive advertising, events, media buying, and marketing campaigns for lifestyle PR clientele - Recipient of Summit International Award - Web Branding - Increased marketing revenue by 30%

• Account Manager · USMotivation2006-04-01 – 2008-01-01

  - Managed in-house communication campaigns for several national brands including Pfizer and Ritz-Carlton - Coordinated creative traffic from concept to completion via a team of 15 multimedia developers, designers, and vendors - Assisted with complex project RFPs, million-dollar budget management, timelines and copywriting

Education

• Ball State UniversityBachelor of Arts - BA, Communication and Media Studies

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