Katelan Hudson

About

Marketing and PR professional skilled in crafting compelling campaigns through powerful storytelling. I excel in maintaining brand consistency, creating engaging social content, and implementing effective strategies. My track record includes achieving remarkable results and nurturing online communities. Outside of work, I enjoy going to concerts, making music, trying out new recipes, and discovering new coffee shops!

Experience

• Communications Manager Intern · tap.12-01-2022 – 04-01-2023

  tap. is a tech startup created by veterans from Apple TV, HBO, Netflix and Paramount . Aiming to connect entertainment professionals globally. • Created a new video marketing strategy that helped earned over 500k+ views on company's social media profiles. • Increased the company's social media presence by over 350% by implementing unique growth marketing strategies that aligned with the company's values and mission. • Collaborated seamlessly with cross-functional teams, integrating social media initiatives into broader marketing endeavors. • Analyzed and reported on campaigns and initiatives to measure success and identify areas for improvement.

• Media Coordinator (Contract) · CossmanPR (Client: Carry The Load)04-01-2023 – 06-01-2023

  • Helped secure over 900+ million in earned media coverage, leveraging cross-functional collaboration and data-driven insights to maximize campaign impact and efficiency. • Researched and curated comprehensive lists of relevant media outlets and contacts to ensure precise and effective outreach. • Successfully pitched story ideas to reporters through phone calls, email, and text messages, effectively securing media coverage and building strong media relationships. • Clearly and concisely communicated results, strategic plans, and insights to leaders and team members, ensuring alignment and understanding.

• Client Relations Intern · Bizcom Associates08-01-2023

  • Collaborated with the team to prepare client reports, including media coverage summaries and campaign performance analysis. • Conducted in-depth market research to identify emerging trends and opportunities in the industry, providing valuable insights for clients. • Crafted creative and compelling copy for various marketing and PR materials, ensuring that client messages were clear, impactful, and aligned with their brand identity. • Assist in campaign development by contributing to tasks like managing timelines, generating call reports, and providing support for meeting preparation. ​

• Client Manager · AGENZ PR (student-led agency)01-01-2023 – 05-01-2023

  • Conducted comprehensive market research to spot emerging trends and opportunities within the industry. • Proactively identified and pursue new business opportunities within existing accounts. • Showcased proficiency in social media platforms, analytical tools, and project management. • Created extensive media lists, social media strategies and creative copy.

• Social Media and Marketing Intern · Nicole Rose Stillings - Big Queen Energy Podcast08-01-2021 – 01-01-2022

  • Created engaging social media content for Instagram, TikTok and Google Web Stories. • Conducted extensive research on key publics for client by using demographic and psychographic information. • Managed social media accounts with a combined following of 80k+ follower by tracking engagement and analytics to identify high-performing ideas, hashtags, and campaigns for scalability. • Wrote email pitches to organizations, companies, sponsors and potential clients.

• Green Tones · Public Relations Director11-01-2020 – 09-01-2022

  • Managed all external affairs for the organization by booking paid gigs, help manage social media and email accounts and helping grow the organization’s presence in the Dallas Fort Worth Area • Create press kits for music releases and gigs which includes a press release, media contacts, content calendar, and pr and marketing strategies. • Recruited talent throughout the Dallas area through auditions, social media, word of mouth, and events • Landed organization’s first featured story in the North Texan Daily newspaper

• Marketing Representative · University of North Texas08-01-2021 – 01-01-2023

  • Created marketing strategies and materials for University Center and Events that brings an average attendance of 20,000 people through The Union daily. • Answered phone calls, give tours, accurately gives directions to students, parents, and staff. • Maintained a safe environment through daily interaction with building managers, staff, and students.

• PR and Social Media Team · Her Campus Media01-01-2020 – 08-01-2022

  • Updated Her Campus website to inform viewers of the latest articles, events, and important announcements on how to apply and join. • Created media alerts for campus news and events. • Planned events with various organizations, local businesses, and community leaders. • Created social media posts, flyers, spreadsheets and word documents.

Education

• University of North TexasBachelor's Degree, Public Relations, Advertising, Marketing

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