Carson Hungerford

About

I am an experienced marketing specialist with a strong focus on the dynamic and ever-evolving digital marketing landscape. My career spans a diverse background in marketing and advertising, where I have honed skills in public relations, strategic content creation, and digital platforms such as Google Ads, Google Analytics, and Facebook Ads. In addition to my technical skills, I bring significant experience in public relations, demonstrating my ability to craft compelling narratives and build meaningful relationships with audiences. Whether collaborating within a team or leading initiatives, I thrive in environments that demand creativity, flexibility, and attention to detail. Passionate about developing impactful marketing strategies, I am committed to driving measurable results and fostering meaningful connections between brands and their audiences. I am always eager to expand my skill set and embrace new challenges in the ever-changing marketing world.

Experience

• Marketing Coordinator · The Bell Center01-01-2025 – 10-01-2025

  Managed social media across all platforms. Developed and implemented paid social media advertising. Conducted post campaign data analysis. Created and maintained a content calendar. Strategically developed annual campaigns. Oversaw media relations, including press releases, TV appearances, and partnerships with local media organizations. Developed and executed event marketing strategies, including media outreach, social media, and promotional materials. Produced the annual report and direct mail materials. Maintained and updated website content and managed the monthly email newsletter. Coordinated logistics for events. Managed brochures and promotional materials. Oversaw the creation and sale of branded merchandise for staff and the public. Identified and managed strategic community events and speaking opportunities. Supported all events by recruiting participants, promoting ticket sales, securing sponsors, and assisting with day-of logistics. Participated in and supported fundraising and recognition activities to promote The Bell Center.

• Media Specialist · Big Communications01-01-2022 – 10-01-2024

  Coordinated end-to-end digital media campaigns, including campaign creation, trafficking, optimization, billing, and reconciliation across Meta Ads Manager and Google Ads (including YouTube) for clients in sectors such as higher education, finance, government, B2B, healthcare, technology, and entertainment. Ensured media spends paced correctly across all digital channels, resulting in a 98.5% accurate pacing track record. Handled all external traffic, including for a major QSR to 14+ markets across traditional and digital platforms ensuring correct messaging and flight standards were upheld. Stayed vigilant with media partners in their documentation of performance, delivery, and flight accuracy with media partners across linear TV, radio, programmatic, and print. Improved UTM URL creation process efficiency while aligning with GA4 tracking standards. Tracked, recommended and implemented digital optimizations for assigned clients. Supported the planning and buying team members with research, placement, data entry and creation of media documentation. Handled creative messaging inclusion into agency-hosted Looker Studio client dashboards. Created proof of performance reports to demonstrate campaign success and maintained a record of all advertising and marketing contracts for clients.

• Childcare Provider · Wyndy09-01-2018 – 10-01-2024

  Assisted parents with childcare. Completed over 100 jobs to date, maintaining over a 4.5-star rating.

• Barre Instructor · Archive by PM Method01-01-2023 – 08-01-2023

  Developed a strong understanding of anatomy and leadership in group fitness. Managed social media to increase class participants and class packages sold. Used social media for brand/personal identity.

Education

• Samford UniversityBachelor's degree, Journalism and Mass Communication
• Greenville High School

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