Andreea Raluca Damian

About

Experienced marketing professional with a proven track record of driving brand growth and market success. Currently overseeing two brands as a Brand and Product Manager at EssilorLuxottica, the global leader in fashion, luxury, sports, and performance eyewear. I bring expertise in product launches, campaign development, and budget management to my role. Proficient in data analysis, ROI analysis, and strategic decision-making, I navigate effectively through the complexities of today's competitive market landscape. Graduating with a Bachelor's degree in Commerce has equipped me with a solid foundation of academic knowledge, which I combine with practical expertise gained through hands-on experience. Fluent in English, French, Romanian, and Spanish, I leverage my multicultural background to facilitate effective communication and foster collaboration. I’m inherently FUTURISTIC, STRATEGIC, and DELIBERATIVE. I’m a RELATOR with INTELLECTION talents, as identified through the Gallup Organization StrengthsFinder assessment. With a passion for driving results and a commitment to continuous improvement, I am positioned to succeed in any professional undertaking.

Experience

• Marketing Manager · Acuity Brands2024-06-01 –
• Brand and Product Marketing Manager · EssilorLuxottica2022-05-01 – 2024-06-01

  • Managed 2 brands with 85+ products, yielding $61M+ profit in 2023, with a 9.5% increase from the previous year. • Oversaw annual budgets of $500k, optimizing resource allocation to achieve business objectives. • Led go-to-market strategies and communication plans, ensuring seamless execution. • Collaborated with global teams to launch new products, driving successful market entry. • Generated monthly business reviews with KPIs and presented insights to Executive Leadership. • Developed marketing plans that enhanced brand visibility and increased market share. • Provided technical support for the product portfolio, improving sales effectiveness. • Established volume forecasts and ROI analysis, guiding strategic decision-making and resource allocation. • Aligned with cross-functional teams, fostering synergy and efficient execution. • Delivered training sessions for sales and customer service teams, enhancing performance. • Implemented tailored strategies for major key accounts, driving revenue growth.

• Junior Brand and Product Marketing Manager · EssilorLuxottica2020-10-01 – 2022-05-01

  • Supported 6 managers and their respective brands to optimize portfolio alignment with market demands. • Crafted biweekly newsletters distributed to a client base exceeding 2,000 recipients, resulting in a significant 37% increase in open rates and a corresponding 19% improvement in click-through rates. • Contributed to defining marketing mix elements for business objectives and target audiences. • Developed communication campaigns targeting diverse audiences (B2B, B2C, B2B2C), collaborating closely with communication agencies and partners to ensure effective messaging that supports the marketing initiatives. • Monitored trends and best practices, stayed informed about industry developments, and applied insights to strategies.

• Sales Associate · Sports Experts2015-05-01 – 2019-09-01

  • Achieved an average sales performance exceeding the daily goal by 20%, showcasing consistent sales excellence and contributing to overall store profitability, by implementing up-selling and cross-selling strategies. • Delivered personalized, friendly, and polite service to over 30 customers daily, resulting in increased customer retention and satisfaction levels. • Trained and coached over 15 colleagues within a 2-year period, enhancing team proficiency and cohesion, leading to improved store productivity and customer service delivery. • Resolved conflicts, proposed innovative solutions, fostering positive customer experiences, and strengthening loyalty.

• Financial Systems Intern · Hydro Québec2017-04-01 – 2017-04-01

  • Documented internal controls and corresponding accounting transactions to ensure compliance with regulatory standards and company policies. • Conducted reconciliations of investments, meticulously analyzing discrepancies between the Investment Planning System and the Investment Report System to ensure data accuracy and financial integrity. • Provided comprehensive cross-training to a new intern, fostering knowledge transfer and ensuring continuity in departmental operations.

• Accountant Assistant · Green World Services2014-10-01 – 2014-11-01

  • Directed the digital transformation initiative, overseeing the scanning and integration of 1000+ critical documents into the company's database, optimizing workflow efficiency and accessibility. • Implemented meticulous classification standards for proof of delivery documents, significantly improving document retrieval time and ensuring seamless access to vital information during audits and financial analysis.

Education

• Concordia UniversityBachelor of Commerce - BCom, Marketing
• CEGEP - John Abbott CollegeDiploma of College Studies (DEC), Business Administration/ Marketing

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