Stephanie Zajac

About

I'm a D2C and B2B marketing leader known to build strong marketing strategies, airtight processes, growth-focused programs, and outside-the-box thinking. I've taken complex products, new subscription offerings, and partnerships to market with a customer-first, data-driven strategy. I've built trusted brands and high-performing teams from the ground up. My superstrength is transforming chaos into direction — leading as an empathetic cat-wrangler with strong vision and direction. I'm an articulate communicator with a strong vision. I lead with data and I problem-solve with creativity. I execute successful GTMs with strong cross-functional communication, delightful wordplay, heavy message experimentation, and data-driven, user-first storytelling. I hire and coach teams with trust and transparency in exchange for hard work and perseverent aspiration. My style is collaborative, agile, and strategic. Let's connect and see where it goes.

Experience

• Senior Product Marketing Manager · Real2025-06-01 –
• Associate Director, Product Marketing and Brand · Greenlight2025-02-01 – 2025-06-01
• Senior Manager, Product Marketing and Brand · Greenlight2023-08-01 – 2025-02-01

  + Hired and coached a talented team of 5 — leading brand, integrated, content, and product marketing. + Led strategy, positioning, and execution of GTM workstreams for new product development and launch. Managed successful execution across all marketing channels, procurement, compliance, legal, and data. + Managed $11MM growth budget for paid social campaigns, partnerships, and influencers — and implemented ways to cut spend by 80% for subsequent year. + Built in-house influencer program from scratch. Negotiated 80+ contracts, managed relations, and launched promotional campaigns. Generated 115MM impressions (a 1530% YoY increase). + Identified new marketing channels and developed targeting strategies. Conducted market research and customer insights analyses to createA/B/C experimentation plans and user-driven messaging frameworks.

• Manager, Content · Greenlight2021-02-01 – 2023-08-01

  + Hired and managed a team of copywriters and UX writers. Oversaw all content and internal communications. + Led planning and execution of monthly integrated marketing campaigns. Created briefs for the creative team and built A/B experiments for promotions and message tactics. Tracked campaign performance to optimize for future efforts continually — raised CTR performance benchmark from 2% to 4% over 18 months. + Secured major partners and built robust partner marketing campaigns to grow user base. Launched partnership with YouTube group Dude Perfect, accruing the highest day-of registrations in 3 years.

• Copywriter (UX, Product, and Marketing) · Greenlight2020-03-01 – 2021-02-01

  + Team of one; wrote all copy for UX, website, email, press releases, video commercials, podcasts, social, and blog. + Developed brand guidelines, positioning for all features, and value propositions. + Led C-suite through creation of company values, mission, and vision statements. Served as ghostwriter for CEO, President, and CMO. + Managed website content using CMS platform, optimized for SEO performance. Pioneered weekly A/B copy tests, leading to increase in conversion rate by 10%.

• Brand Strategist · SZ Creative2019-01-01 – 2020-03-01

  - Built a business of 80 clients as a freelance copywriter for long-form content, blogs, press releases, social media copy, website copy, and advertisements. - Co-wrote and produced multi-purpose commercial videos for Group Nine Media, Thrillist, and others.

• Features Editor · Her Campus Media2018-08-01 – 2018-12-01

  - Managed an editorial team of 7 to produce compelling content focused on lifestyle, pop culture, and fashion. - Provided weekly edits and feedback with a special focus on SEO performance. Maintained overall chapter performance in 80th percentile nationwide.

• Communications Intern · The Knot Worldwide2018-05-01 – 2018-08-01

  *Previously XO Group* - Supported People Operations with employer branding efforts. Launched initiative to raise Glassdoor rating, implement Glassdoor responses, and refresh Glassdoor page within company brand guidelines. - Helped manage internship program of 40 interns. Led intern meetings, planned intern events and outings, and was the point of contact for all intern needs. - Supported Director of Communications with managing internal company communication. Wrote weekly internal newsletter. - Intern project: Created internal company website, hosted on Google Sites.

• Editorial Director · Spoon University2017-05-01 – 2018-05-01

  - Managed team of 35 writers, photographers, social media managers, and videographers, overseeing the publishing process for Spoon University. - Implemented marketing plans and SEO strategy that ranked the UF chapter in the nation's top 5, out of 150 chapters. - Led general body meetings, created editorial calendar and published 20-25 articles weekly. - Liaison between Spoon University Headquarters and the UF chapter.

• Writer · Spoon University2016-08-01 – 2017-05-01

  - Contributed weekly articles to UF's nationally ranked chapter by writing weekly articles. - Wrote 50+ articles, garnering over 60k organic impressions on select articles. Featured on Food Network. - Collaborated with photography and social media teams to curate branded content for local restaurants.

Education

• University of FloridaBachelor's degree, Telecommunications
• University of FloridaBachelor's degree, Spanish

Similar talent on Pangea

Jo Q.Digital Strategy & Marketing Leader | Fortune 500 & Startups | Driving Growth with Data, Technology & Customer-Centric InnovationDenver, COHannah W.Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, PricingDenver, COAlena D.Marketing Leader Driving Growth through Digital Channels | Data-driven, Creative, and AnalyticalBarcelona, SpainJeff S.Strategic Marketing & Product Executive | Disruptive GTM & Audience Insights | Brand Growth & Real-World Impact Beyond DataBend, OR