Kira D.

About

With a robust educational background in marketing and international business, I hold a B.S.B.A from High Point University and a Master's in Management from Nova School of Business and Economics. My academic journey also includes a semester abroad at Stellenbosch University. Professionally, I currently serve as a Sales and Patient Care Coordinator at AEG Vision, where I drive revenue growth and enhance patient satisfaction through strategic upselling and personalized service. Previously, I contributed to oikos International's marketing team, focusing on sustainable business practices, and served as an Assistant Marketing Coordinator at the Butler County Chamber of Commerce, where I elevated their digital presence. My early career at Dittman Eyecare Inc involved coordinating promotional events and integrating various marketing strategies to optimize campaigns. My diverse experience underscores my ability to blend marketing expertise with strategic business insights.

Experience

• Sales and Patient Care Coordinator · AEG Vision01-01-2024

  Drove revenue growth by identifying upselling opportunities and delivering customized solutions to enhance client satisfaction and retention. Cultivated strong relationships with patients and healthcare providers, enhancing patient satisfaction and retention through personalized service and effective communication. Implemented streamlined processes for patient intake and follow-up, improving appointment scheduling times and enhancing overall operational efficiency in a fast-paced environment.

• Marketing Team · oikos International09-01-2023 – 12-01-2023

  Developed and implemented innovative marketing campaigns to raise awareness about sustainable business practices, significantly increasing engagement. Initiated the creation of compelling content showcasing the environmental impact of the group's initiatives, effectively communicating the brand's commitment to sustainability. Collaborated with cross-functional teams to organize eco-friendly events and initiatives, fostering community involvement and enhancing the group's reputation as a leader in sustainable business.

• Assistant Marketing Coordinator · Butler County Chamber of Commerce05-01-2023 – 08-01-2023

  Executed comprehensive digital marketing strategies, elevating the Chamber of Commerce's online presence and engagement through social media campaigns and targeted email outreach. Developed and managed promotional materials for chamber events, contributing to increased attendance and member participation. Implemented data-driven approaches, analyzing marketing metrics to refine strategies and optimize communication channels for more effective outreach and engagement.

• Sales And Marketing Representative · Dittman Eyecare Inc05-01-2019 – 05-01-2023

  Coordinated successful promotional events, leading to a notable rise in foot traffic to the physical store and generating positive local media coverage. Integrated graphic design, SEO, website design, copywriting, and video editing synergistically with social media analytics to optimize comprehensive marketing campaigns. Provided expert healthcare industry guidance to clients, while ensuring achievement of sales and marketing metrics.

Education

• High Point UniversityB.S.B.A, Marketing
• Nova School of Business and EconomicsMaster's in Management, International Business and Strategy
• Stellenbosch UniversitySemester Study Abroad Program, Marketing
• Butler Senior High School

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