Andrés G.

About

UX/UI Designer with 15+ years of experience across design and brand, with a strong track record as Visual Interactive Designer and Digital Brand Consultant. Webflow Designer and Web Developer focused on Accessibility (ADA Level AA) and SEO performance. Collaborates effectively with cross-functional teams across marketing, design, development, product, legal, and operations to deliver user-centered, data-driven experiences. Mobile-first, user-centered design and design thinking. Experienced in Research and Data-driven experiences, wireframing and prototyping for Websites, E-commerce, PWAs, and enterprise software. Led ADA Level AA compliance initiatives and helped migrate content to Webflow CMS to accelerate campaigns, improving engagement with 30,000+ monthly users. Led interactive experiences for patient journeys and enterprise playbooks in healthcare and fintech projects, and built scalable design systems and components.

Experience

• Web Manager, UX/UI Designer · Medable Inc., PA California03-01-2021 –

  Managed brand and communication across 8 internal web properties, collaborating with 10 cross-functional teams to align design with business goals. Accelerated web page development by 50% using Webflow CMS and reusable components, enabling faster campaign launches and reducing development time. Centralized content management by migrating the content center from HubSpot to Webflow, creating a GEO SEO CMS-driven hub, resulting in increased leads. Championed accessibility standards, leading the initiative to achieve ADA Level AA compliance and enhancing user experience for 30,000+ monthly users. Designed 8 interactive experiences including patient journeys and enterprise playbooks, aligned with Medable 3.0 brand guidelines. User feedback on patient journeys led to redesign that improved 89% first-resolution in Customer Support Area.

• Lead UX/UI Designer · Fulcrum Digital, NJ New York05-01-2019 – 02-28-2021

  Established a comprehensive design system for Culinary Suite cloud software catering to 60,000 users. Ensured brand consistency and streamlined user experiences across all platforms and FulcrumOne family of 6 vertical industries. UX/UI designer within the Creative Studio, supporting 12+ B2B enterprise and mid-market clients. Collaborated with 5 teams (leadership, sales, marketing, PMs, and developers) to promote UX culture and brand consistency. Delivered 20+ conversion audits, usability, ADA compliance reviews, Information Architecture, and SEO audits.

• Lead UX/UI Designer · APER, Buenos Aires (Argentina)03-01-2018 – 05-31-2019

  Fintech/Banking projects with a 60+ employee team. Frontend and UX/UI designer within enterprise design groups. Released Mobile-first prototypes and responsive designs for 200k monthly users marketplace. Created UX Flows, User Journey, and other UX/UI artifacts for loyalty programs and loyalty rewards. Led visual design implementation across 4+ platforms and integrated analytics to drive decisions.

• Design Founder · WAMI.BIZ, Buenos Aires (Argentina)03-01-2007 – 02-28-2018

  Co-founded and led design studio delivering Brand Character, Animation, and Illustration services. Produced a portfolio with more than 900 illustrations. Clients included major brands and agencies; responsible for end-to-end branding and visual design deliverables.

• Design Founder · A3 Drawing Factory S.R.L., BA (Argentina)03-01-2006 – 12-31-2014

  Brand Character, Animation, and Illustration services. Produced a portfolio with more than 900 illustrations. Authored How To Draw Manga & Anime (Dover Publications, 2010) and contributed to educational materials; worked with multiple clients across industries.

Education

• UBA, BA (Argentina) — Marketing Online Executive ProgramMarketing Online Executive Program

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