Andrew Bonnenfant

About

I use words and ideas to tell stories, solve problems and inspire action. From brainstorming to bringing projects to life, I enjoy collaborating with others to create impactful work.

Experience

• Senior Copywriter · Prophet Brand Strategy10-01-2018 – 09-01-2023

  ● Collaborate closely with creative and cross-functional teams to uncover big ideas and deliver work that drives demand and ignites purposeful growth for B2B and B2C clients. ● Craft strategically-informed creative copy for websites, social media, full-funnel digital campaigns, rebranding efforts and more. ● Present to clients, connecting creative work with strategic insights to achieve buy-in. ● Implement A/B testing methods to optimize messaging effectiveness for conversion. ● Highlight: Generated a 378% YOY lead growth for a client in the financial industry with a stand-out social media and digital ad campaign. ● Highlight: Increased website traffic by 15%, app downloads by 55% and converted 27,000+ memberships for a casino client with a new website and accompanying digital campaign

• Senior Copywriter · Freelance03-01-2018 – 07-01-2018

  ● Led company rebranding efforts to elevate brand voice and external messaging. ● Wrote short- and long-form copy for websites, social media, emails, thought leadership articles and OOH campaigns. ● Highlight: Internal brand work directly generated 60% increase in new work.

• Copywriter · Agency Misfit10-01-2015 – 03-01-2018

  ● Delivered copy for websites, print ads, emails, social media and more. ● Conceptualized and executed high-performing digital and OOH campaigns. ● Developed concepts and storyboards, and wrote scripts for commercials and digital videos. ● Produced, shot and edited 150+ informational videos for California Community Colleges. ● Highlight: Humboldt campaign led to 300% increase in hotel bookings in the region. ● Awards: 17 ADDY golds, Best of Show (2018), Judge’s Choice (2018).

• Copywriter, Photographer, Videographer · 11 Main01-01-2014 – 10-01-2015

  ● As copywriter: Developed brand voice and brand guidelines; wrote website copy, articles, digital ads and social media posts. ● As lead videographer: Produced, directed, shot and edited custom brand videos for clients. ● As lead photographer: Shot product and lifestyle photography used by in-house art directors, designers and social media team.

• Copywriter · Auctiva07-01-2011 – 01-01-2014

  Created online tutorials and training for customers. ● Wrote website copy, emails, social media and digital ads. ● Developed SEO content and managed a $50,000 PPC budget.

Education

• Chico State UniversityBachelor's Degree, English

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