Javier Rivilla

About

I'm a marketing copywriter that loves to create a positive impact on different projects. Using my previous experiences in retail and customer service, I connect with a variety of audiences through storytelling. I prioritize the relationship between analytics and creativity to work with brands on optimizing their content & increasing the performance of their main KPIs. When I am not hard at work, I look to get the most out of each day without taking it for granted. If I’m not home, you can find me exploring a different city, training in boxing, and analyzing all major sports teams in San Francisco.

Experience

• Brand Content Strategist · Persado01-13-2020 – 01-11-2023

  - Improved campaign conversion lift by 15% for retail, ticketing, and financial services clients - Designed A/B & multivariate tests to increase engagement KPIs by 25% - Analyzed campaign performance and provided insights to key stakeholders - Led a team of four in a successful early-stage workflow program increasing productivity by 30% - Reduced time spent on campaign generation by 20% with new product feature proposals

• Campaign Coordinator/Brand Content Associate · Persado01-13-2020 – 05-31-2021

  - Supported Brand Content Strategists with campaign template setup and quality assurance checks - Revised copy from client feedback and logged updates to reduce criticism by 30% - Established results upload processes and authored training documentation - Onboarded new colleagues to familiarize them with daily responsibilities - Enhanced productivity by 25% by participating in experimental frameworks

• Communications Coordinator; Temporary · Gladstone Institutes05-13-2019 – 10-25-2019

  - Optimized campaigns to increase internal community participation at events by 15% - Created a new SEO strategy and planned outreach initiatives to improve online presence - Completed ad-hoc tasks like updating portal with internal announcements

• Marketing Consultant; Temporary · U-Ma Studios11-05-2018 – 01-31-2019

  - Produced a marketing plan to build awareness for a virtual reality series - Managed app store performance to grow trial discovery rate by 30% - Organized a team to execute a website re-design and press-kit development

• Tradecraft · Growth Marketer/Content Marketer07-16-2018 – 11-02-2018

  - Oversaw influencer campaigns for a luxury brand resulting in 1,000 percent revenue growth - Surpassed $25,000 fundraising goal of a youth book subscription via family vlogger outreach - Made a content strategy for a boutique party supplies brand’s go-to-market push

Education

• Fairfield UniversityBachelor's Degree, Communication

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