Andrew Hataway

About

Effie-nominated, experienced media planner with background in driving successful integrated marketing campaigns in fast-paced agency environment. I consider myself a marketing strategist with experience helping brands translate business goals and objectives into marketing metrics, and activating campaigns that resonate with those goals and drive measurable success. Utilizing various research tools, I have experience defining audiences, performing competitive analyses, and crafting meaningful recommendations on where dollars are most likely to move the needle. My focus has mostly been on pharma-specific clients with experience in CPG brands, as well as restricted categories such as alcohol. I also have experience working cross-functionally across programmatic channels (display, audio, etc.), paid social, CTV/OTT, online video, as well as out-of-home advertising to meet client goals and KPIs.

Experience

• Senior Media Planner · Syneos Health2024-10-01 –
• Integrated Planner · Butler/Till2022-09-01 – 2024-11-01
• Associate Media Planner · 9Rooftops2022-03-01 – 2022-09-01
• Marketing and Research Associate · The Lathan Company Inc.2021-07-01 – 2022-03-01
• Marketing Intern · VT Mobile Aerospace Engineering, Inc.2021-03-01 – 2021-05-01
• Marketing Intern · Irrigation Components International2020-08-01 – 2020-12-01
• Team Leader · Kinnucan's2016-08-01 – 2016-09-01

  Prepared merchandise for sales floor. Directed individuals to merchandise locations. Suggested accessories and complementary purchases. Accepted and processed returns. Maintained adherence to all company protocols. Monitored entrances, exits and fitting rooms for signs of theft. Reported incidents to management. Kept work areas clean and neat at all times. Provided repeat customers with exceptional care and attention. Worked collaboratively in team environment. Prioritized and accomplished wide range of tasks each shift. Operated cash register.

• Team Member · Chick-fil-A-Franchise2016-03-01 – 2016-08-01

  Prepared food items. Ensured food remained fresh. Quickly prepared orders during dinner rush hours. Ensured the kitchen remained clean and sanitary. Performed closing duties such as taking out trash, washing dishes, or cleaning the floor thoroughly.

Education

• University of South AlabamaBachelors, Business

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