Beckie Uhlenberg

About

I’m an enthusiastic media professional with over 12 years of experience leading national and local media strategy, planning, and execution. As the digital media lead on integrated marketing teams, I excel at collaborating with stakeholders, partner agencies, and cross-functional teams to deliver business results. My expertise spans all major media channels, both offline and online, with a focus on digital media strategy and execution. I use analytics, campaign data, and ad tech performance metrics to inform decisions throughout the campaign lifecycle, ensuring investments are optimized and aligned with business objectives. Partnering with research teams and media vendors, I prioritize measurement strategies that connect to meaningful outcomes. Beyond technical skills, I thrive in team environments—whether remote, hybrid, or in-person. Known for bringing energy, creativity, and enthusiasm to every project, I value contributing to supportive, collaborative cultures where everyone’s efforts shine. If you’re looking for someone who’s passionate about media, adept at balancing strategy with execution, and ready to make an immediate impact, I’d love to connect!

Experience

• VP/Director, Media · DigitasLBi_US01-01-2012 – 01-01-2016

  Led multi-million dollar media investment strategies for high-profile national and local clients, prioritizing budget allocation and proactive planning to optimize campaign effectiveness. Focused on aligning qualitative brand metrics and quantitative performance KPIs with revenue targets to ensure business excellence. Supervised in-market campaign implementation, from strategic planning through to post-campaign reporting, ensuring seamless execution across digital advertising and social advertising channels. Managed resources effectively to maintain internal support and client satisfaction. Guided cross-discipline teams in conducting market research, managing resources, and evaluating performance data. This informed media sales strategies and campaign planning, fostering both campaign optimisation and measurable results. Spearheaded a Global Media ROI Data Strategy, optimizing product roadmap alignment to improve media and creative effectiveness, thus advancing marketing ROI and broader business objectives. Negotiated media partnerships, national sponsorships, and content strategy enhancements, achieving substantial business value and surpassing core sales metrics. Supported strategic initiatives in media sales through proactive planning and resource management. Educated executives and senior leaders on emerging digital media best practices and trends, demonstrating a self-driven approach to continuous learning and internal support.

• Associate Director, Media · DigitasLBi_US01-01-2010 – 01-01-2012

  Strategic digital media lead for MARS Petcare and Nutro brands; Integrated Media Strategy partnerships across MARS business Units including Wrigley and MARS Chocolate.

• Digital Media Supervisor · DigitasLBi_US01-01-2008 – 01-01-2010

  Lead day-to-day digital media campaign strategy, development and implementation for Kraft Foods brands including Jell-O, Kraft Mac & Cheese, DiGiorno and Oscar Meyer.

• Media Supervisor · MindShare02-01-2006 – 11-01-2008

  Day-to-day media strategy lead across multiple clients including Unilever brands and American Family Insurance.

Education

• Miami UniversityBachelor of Science, Marketing / Business
• Georgia State UniversityPhysiology, General & Physiology
• Amherst Central High School

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