Andrew Zappia

About

Results-oriented and accomplished Marketing graduate from the University of Central Florida. Experienced, Data-Driven Digital Marketing Manager with a solid understanding of business objectives and marketing principles. Success in executing full funnel digital strategies within a team environment, experience and skills in leadership, and complex problem-solving. Well-versed in all tactics of Digital Marketing like Paid Search, Paid Social, Amazon Ads, Programmatic Advertising, Email/SMS Marketing, SEO, CRO, Analytics, Growth Marketing, Performance Marketing & Web Design with experience in Lead Generation, DTC Ecommerce, B2B, B2C & SaaS business verticals. Also, Experienced in Managing Paid Media teams of over 6+ and have scaled accounts from $0 to $200k on Google Ads. *Over $150M in Ad Spend Managed & $600M+ Generated in Revenue. Managed Campaigns for High-End Clients such as OluKai Footwear, '47 Brand, IGLOO Coolers, APL, LOFT, Ann Taylor, Drink LMNT, Travis Mathew, Laura Geller, Booksy, Skull Candy, Liquid Death, Smart City Telecom, & Fast Growing Trees. Specializing In: Paid Search & Paid Social Campaign Management Google Ads Certified (Search, Video, Display, Offline Sales, Measurement & Shopping) Microsoft Advertising Certified Google Analytics Certified Amazon Sponsored Ads Certified Klaviyo Product Certified

Experience

• Growth Marketer & Paid Search Manager - Freelance · Digital Presents05-01-2020 – Present

  Developing and executing digital marketing strategies, managing paid search campaigns, and optimizing performance to drive growth.

• Supervisor, Paid Search (SEM) · CROSSMEDIA USA01-01-2024 – 12-01-2024

  Managed paid search campaigns for a diverse portfolio of clients, including Ricola, Coleman, Elmer’s Creations, Rubbermaid Brilliance, Sharpie, Paper Mate, Yankee Candle, Expo Markers, GRACO, Baby Jogger, NUK, Crock-Pot, FoodSaver, Oster, Ball Canning, Calphalon, Marmot, Exofficio, Mr. Coffee, Siteone, & Terremana Tequila.

• Senior Paid Media Strategist, Senior Paid Search Buyer, Paid Search Buyer · Common Thread Collective04-01-2021 – 01-01-2024

  Managed the Paid Media Strategy for clients generating annual revenues of $10M to $100M, working with high-profile clients such as LOFT, Igloo Coolers, 47 Brand, OluKai Footwear, APL, Liquid Death, Skull Candy, Alpha Lion, West & Willow, Alala Style, Born Primitive, ROAD iD, Laura Geller, TopCoat Products, triLASTIN, Boutique by Aurora, BreakingT, LMNT, NuFACE, COAST Portland, HYLETE, KOSAS, Prominence Home, Peepers Specs, Outside+, Jack Wolfskin, World Famous Tattoo Ink, Trophy Smack, Jonas Paul Eyewear, Custom Bark, Fit Glow, Saint Bernard, Triple Aught Design, Karen Kane, Fast Growing Trees, Travis Mathew, For Love & Lemons, Ursa Major & Truvani.

Education

• University of Central FloridaBachelor's Degree, Marketing
• Manatee Technical CollegeNCCER Electrical Certificate, Electrical
• State College of Florida-Manatee-SarasotaAssociate of Arts - AA, Marketing/Marketing Management, General

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