Willis Chan

About

Storyteller, Marketing executive and digital transformation leader with 16 years of experience leading matrixed global teams in complex media agency organizations. Passionate about leading marketing strategy for many of the most beloved brands in the world. Oversaw brand management, strategic planning, and creative direction for all paid marketing efforts. Directly managed over $1.5B in marketing media budgets and generated billions in client returns. Architect of modern marketing capabilities for technology clients (Google), consumer retail (Wal-Mart), luxury retail (LVMH), B2B consulting/advisory (Deloitte), banking financial services (Barclays & T. Rowe Price), CPG products (Kraft/Mondelez/Energizer/Bai) and many more.

Experience

• Performance Growth Marketing Consultant · WM Consulting2023 – Present

  Lead marketing strategy and execution for clients across diverse industries including automotive, finance, retail, and technology. Managed campaigns involving paid search, social media, SEO, and analytics to drive growth and client ROI.

• VP Media, Paid Search & Programmatic Lead · Digital Matter eCommerce Consulting2021-08 – 2023-11

  Directed multi-channel paid media strategies for clients such as LVMH, Marc Jacobs, and other brands. Oversaw revenue growth, data strategy, and campaign execution across paid search, social, and programmatic channels.

• Group Director, Global Performance Marketing (Paid Search, Paid Social, SEO & Retail Media) · Wavemaker Maxus - GroupM WPP2017-04 – 2021-08

  Led global paid media teams, developed growth strategies, optimized campaigns, and increased revenue for major clients like Google, Nike, and others. Specialized in SEM, paid social, and data-driven marketing.

• Director, Paid Media - Performance Marketing · PM Digital (ForwardPMX-Assembly)2014-08 – 2016-04

  Managed digital media campaigns, optimized client performance, and developed growth strategies for education and e-commerce clients such as Nike and Bridgepoint Education.

• Manager, Paid Search & Paid Social (promoted from Search Analyst) · MediaVest (Publicis Spark Foundry)2010-12 – 2014-08

  Led paid search and social campaigns for clients like Honda, Coca-Cola, and Wal-Mart. Focused on ROI-positive campaigns, audience targeting, and enterprise media search operations.

Education

• The New SchoolM.A., Media Management & Media Studies
• Ohlone CollegeProfessional Certification, Radio Programming
• UCLABachelor of Arts - BA, Economics

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