Andrey Novikov

About

I am an experienced Lead Product Analyst with deep understanding of experimentation (more than 500 A/B tests launched and analysed), expert level Python/SQL and great product sense. I have extensive experience in finding growth points in subscription-based products and leading cross-functional teams to create impact through data.

Experience

• Data Scientist · Brilliant.org10-01-2024

  As a Data Scientist, responsible for analyzing and interpreting complex data to help the company make informed decisions.

• Senior Product Analyst · Reliz LTD02-01-2021 – 10-01-2024

  Fully responsible for experiments' design and calculation (A/B) targeting various product metrics. Decreased average time for A/B test from 2.5 weeks to 1 week by using statistical methods to decrease the sample size required for each test. Fully responsible for creating and managing a set of key product metrics and KPIs focusing on monetization and retention metrics. Collaborated with different product teams to keep it up to date in accordance with the company's strategy and direction. Increased MRR by 233% by leading a cross-functional product growth group to identify growth opportunities in company's products. Built numerous (>100) extensive and simple to read dashboards using Tableau and Google Data Studio to inform product teams on relevant product metrics/KPIs and speed up data-driven decision process. Hired, managed and coached junior data analysts. Created tasks, controlled execution and composed more than 20 interactive tutorials and guidelines on department tools and best practices to speed up onboarding process for newcomers. Increased company's revenue by $85,000 QoQ by creating LTV prediction model for all company's subscription-based products using Python and BigQuery. Improved it significantly over time reaching 86.3% prediction accuracy. Introduced new user segmentation model based on 70 different metrics and characteristics to provide product team with actionable insights which significantly impacted product development roadmap.

• Product Analyst · Mental Growth07-01-2019 – 02-01-2021

  Increased conversion to purchase rate inside the product by 3.4% by designing and conducting more than 100 A/B experiments. Built reporting framework for the company's products to monitor and analyse all key metrics using dashboards, automated reports and alerts.

• Product Analyst · Gyro07-01-2018 – 06-01-2019

  Increased ARPU by 20% by creating reporting system which connected different data sources which led to discovery of growth possibilities. Increased key metrics significantly (7 Day Retention by 16% Conversion by 1.3%, Average Session Time by 3.5 minutes) by testing numerous product hypotheses. Increased ROI of Google Ads campaigns from -48% to 88% by behavior analysis of different user cohorts inside the game.

• Market Intelligence Intern · BSH Home Appliances Group11-01-2016 – 04-01-2017

  Responsible for the development and implementation of kitchen market research which changed exterior characteristic of a future product. Increased CR to Purchase on website by 3.4% by reorganising product description on BSH website.

Education

• University of Duisburg-EssenNo, Economics, Business Administration
• Plekhanov Russian University of EconomicsBachelor's degree, Marketing

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