José Estevan

About

Senior Data Analyst with over 5 years of experience in Growth, Product, and Marketing, specializing in translating complex problems into data-driven actions that directly improve the bottom line. Experienced in statistical analysis, experimentation, and scalable data products for large-scale businesses.

Experience

• Data Analyst II · iFood2024-06-01 –

  Led experimentation and retention targeting strategies while optimizing core data infrastructure for the Growth team. Led the experimentation strategy that reduced CAC by 15% while maintaining new user volume. Conducted cohort analysis to restructure incentive spend, lifting retention rates by 24%. Collaborated with stakeholders to build curated datasets, reducing query latency by 80% and significantly improving data accuracy and reliability. Designed dashboards that cut ad-hoc ticket volume by 41%, reclaiming time for strategic initiatives.

• Data Analyst · iFood2022-12-01 – 2024-06-01

  Established robust experimentation frameworks and predictive models to support decision-making for 20M+ users. Developed ML models to optimize incentive spend for 20M+ users, increasing conversion rates by 23% in key segments and generating incremental net revenue. Led the design of an A/B testing methodology that improved learning quality and reduced cycle time by 36%. Built automated campaign budget monitoring that reduced incident resolution time by 55% and prevented accidental overspend. Resolved misalignments between business pains and technical specs, reducing rework tickets by 46% and increasing data product adoption by 35%.

• Data & Analytics Intern · iFood2021-03-01 – 2022-12-01

  Supported the growth team with high-volume request management and demand planning tools. Built predictive models to measure the influence of offline media (TV, radio) on consumer actions through time-series analysis. Achieving a 14% reduction in forecast error while improving the precision of media spend planning. Managed 40+ monthly requests with a 98% on-time completion rate, acting as the primary support point for the growth team. Created comprehensive documentation for 25+ data products, streamlining onboarding and increasing adoption. Developed heuristic analyses to identify promotional abuse among new customers.

Education

• ReforgeExperimentation and Testing
• ReforgeAdvanced Growth Strategy
• ReforgeGrowth Marketing
• ReforgeProduct Strategy
• ReforgeProduct Analytics
• UdacityData Scientist Nanodegree, Data Science
• FIAPInformation Technology Management
• Universidade Federal de Juiz de ForaBachelor's degree, Computer Science, Information Technology

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